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01/04/2009

Dolby 3D Digital Cinema Delivers Large-Screen Capabilities

At ShoWest 20009, Dolby Laboratories announced that exhibitors will now have the ability to play back content using Dolby 3D Digital Cinema to provide a premium viewing experience in their largest auditoriums.
By implementing Dolby 3D for large screens, exhibitors can project Dolby 3D onto screens ranging from 41 to 70 feet.
The new Dolby 3D large-screen solution is compatible with all of Barco's digital cinema twin-projector offerings, including the ultra-bright DP-3000 flagship projectors.
Page Haun, Senior Director, Cinema Marketing, Dolby Laboratories, said: "This is a milestone for Dolby 3D projection capabilities, as screen size has to date been limited to accommodate a range of up to 40-42 feet.
Dolby realises that exhibitors need the flexibility to provide 3D in their largest and smallest auditoriums and with this announcement, Dolby is now able to support exhibitors' various needs."
Wim Buyens, Vice President Digital Cinema for Barco's Media and Entertainment Division, said: "Exhibitors have told us they want 3D without compromise. No excuses, no compromises simply the right amount of light and a consistently beautiful image for screen sizes reaching all the way up to 70 feet.
"With Barco's twin-projector offering and Dolby 3D for large screens, exhibitors can now move 3D audiences into their largest auditoriums to maximise 3D revenues."
Malco Theatres, the first to test Dolby 3D for large screens, recently used the solution to screen Walt Disney Pictures' Jonas Brothers: The 3D Concert Experience at its Malco Paradiso multiplex in Memphis, TN and Malco Grandview in Madison, MS.
Mike Thomson, Vice President of Operations and Technology, Malco Theatres, said: "Dolby continues to assist exhibitors by developing new ways to make the cinemagoing experience more immersive and this collaboration effort with Barco will help to bring 3D to the next level. The ability to play back Dolby 3D on our largest screens has been very successful."
In addition, Dolby's unique full-spectrum colour filter technology, enabled by the high-tech passive Dolby 3D Glasses, enhances the motion picture experience. The Dolby 3D system provides realistic colour reproduction and extremely sharp images. The environmentally friendly and reusable glasses can be used repeatedly, significantly reducing the cost per viewing for exhibitors.
(KMcA/BMcC)
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