Broadcast News

Bookmark and Share
03/04/2009

Prime Focus Grades Keira Knightley's Women's Aid Appeal

News Image
Atonement and Pirates Of The Caribbean star Keira Knightley has made a hard-hitting advert for the charity Women's Aid, which campaigns against violence aimed at women and children in the home.
Now, Prime Focus London's (PFL) Tareq Kubasi has graded the appeal which sees the high-profile Hollywood actress Keira Knightley reunited with Atonement director Joe Wright to raise awareness of domestic violence.
The commercial is part of a national campaign, in cinemas and online, in conjunction with a print campaign. In the harrowing two-minute spot, created by agency Grey and produced by Dab Hand Media, Knightley plays an actress returning home from a day on set when she's confronted by her angry partner.
It seems that this is all part of a scripted drama, until the male actor punches her to the ground and repeatedly kicks her as she struggles on the floor.
The camera zooms out to reveal an empty film set with nobody around to hear her cries for help, culminating in the tagline 'Isn't it time someone called cut?'.
Tareq Kubasi, PFL's Chief Executive Officer of Telecine, has worked on many projects with Joe Wright over the years and was pleased to provide the grade on such an important piece.
He said: "Joe is a classic filmmaker so he's not looking for the latest weird grade, he wants it to enhance the story, rather than overpower it. Everything is very naturally lit, these guys have gone into it with a particular vision and you make sure you help that out rather than ride roughshod over it."
Tareq added: "It had to look cinematic, so I kept it very filmic in style. I had to make sure her skin tone was clear throughout and that the spots of blood looked the correct shade.
"You trade those things off with each other so it looks realistic but it's still visible. I found the piece incredibly shocking and very comfortable to work on; it was not easy to watch time after time."
Women's Aid is the UK's key national charity working to end domestic violence against women and children. They support a network of over 500 domestic and sexual violence services across the UK.
(KMcA/BMcC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

06/04/2017
Production News : Filming Begins For 'The Child In Time'
Filming has commenced on BBC One's new drama, The Child In Time. The production from Stephen Butchard is an adaptation of Ian McEwan's novel, and star
08/08/2017
Is It Time You Invested In Animation?
How many times have you heard or read "Video marketing needs to be a part of your strategy in 2017"? We've all heard it before but the statistics are
28/09/2017
SyncBac PRO Delivers Significant Time Savings On 'Gold Rush'
SyncBac PRO, Timecode Systems' wireless embedded timecode sync solution for GoPro® cameras, has delivered substantial efficiency savings on series eig
21/09/2017
Production News : Sky Sports Scholarship Programme Returns For A Third Time
The Sky Sports Scholarship Programme is returning for a third time, selecting a new group of rising stars who will benefit from unrivalled funding, ne
04/03/2020
Production News : Fearne McCann: First Time Mum To Return To ITVBe
ITVBe has announced that following the success of the last four series, Ferne McCann: First Time Mum will return to ITVBe this spring, followed by ano
14/02/2020
Arqiva Extends Real-Time Connectivity Options
Arqiva has extended its portfolio of real-time connectivity options for occasional events and full-time channels. Available to customers from April, V
19/12/2019
MLSE Enhances Real-Time Data Offerings To Sports Fans
Bannister Lake has announced that Maple Leaf Sports and Entertainment (MLSE) has enhanced its real-time data offerings to sports fans using Bannister
31/08/2017
Looking Ahead To BVE 2018
Organising a trade show is a year-round project with a dedicated team working hard to stay on top of what's new for the industry. Here, the team behin
14/12/2017
Production News : BBC Scotland Seeking Expert Women
Expert women from across Scotland are being invited to put themselves in the picture by applying to be part of a day-long media familiarisation bootca
10/07/2017
Pitch – Creative Women Interview Simona Cristea
Rushes Head of Creative Colour Simona Cristea is interviewed by Pitch for their 'Creative Women' Cannes Lions special issue. For this year's Cannes Li
11/11/2019
WFTV Announce New Mentoring Scheme For Women In NI
Women in Film and TV (WFTV) has announced a new mentoring scheme for Northern Ireland women. The programme is designed to help those with more than fi
02/03/2018
UEFA To Launch Film Inspiring Young Women To Play Football
UEFA is set to launch a new film, Play Anywhere, to inspire young women to play football and launch the next generation of female football players. UE
19/01/2018
Animated Women UK's 'The Achieve Programme' Open For Entries
Animated Women UK has announced that its 'Achieve Programme' is open for entries. The programme, which first ran in 2017, focuses on supporting women
02/11/2018
Success For Women Freelancers At Rory Peck Awards
The Rory Peck Awards 2018 celebrated the work of freelancers in news and current affairs globally in a ceremony hosted by Sky News's Alex Crawford and
23/10/2015
Production News : BBC '100 Women' Season Returns
The BBC has confirmed that its '100 Women' season is to return for 2015. The season will air this autumn, and aims to highlight women's lives around t