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07/12/2011

3D Entertainment Industry Looking Positive

Endless reports about the downturn of 3D cinema have emerged with claims from mainstream media that 3D cinema is over but the last few months have saw a reverse in this downturn and hopes emerge that the 3D entertainment industry will enter the new year on a high.
According to an article by 3D focus 2D to 3D conversion has dramatically improved and big name directors are starting to leverage 3D filmmaking in ever increasingly powerful ways.
Similarly Regional Film and Video’s guest journalist, George Jarrett asserted in last month’s print issue that we are entering a 'catch up period' not a decline of interest in 3D.
It would be fair to say that the ratio between 2D and 3D ticket sales has declined since the Avatar honeymoon but three-dimensional versions of films are still performing better than their 2D counterparts.
3D Focus write: "In 2010, 25 3D films were released. By the end of 2011 39 3D films will have been released."
Indeed Martin Scorsese’s first bash at 3D cinema with, Hugo, has been widely accepted by the industry.
Screen Rant said: "The genius of what Scorsese has done, from a directing standpoint, is to craft a love letter to cinema’s past in the form of cinema’s present (and arguably its future): digital 3D."
Meanwhile one of the film’s stars Sir Ben Kingsley said Scorsese’s film has given 3D film the push round the corner it needed.
Previous to this in 2011 Spielberg’s Tin Tin and Michael Bay’s Transformers 3 which supplied 3D options also preformed well at the box office. So now we are entering into 2012 with much more positive attitudes toward the 3D entertainment industry than there has been in the last six months.
It may not be fair to say that everyone will be at home glued to 3D TVs wearing ridiculous glasses this time next year. Outside the cinema, it is too early to say that consumers will be willing to pay for 3D entertainment at home.
However in terms of three dimensional cinema the outlook is defiantly a little brighter than before with a wealth of 3D films already set for release in 2012 and the hope of 2D to 3D conversions like that of Disney’s The Lion King on the cards.
3D films to be released in 2012 expected to attract a lot of attention include Disney’s John Carter 3D (March), Peter Jackson’s The Hobbit (released December 2012), James Cameron’s Avatar 2 (December) Baz Luhrman’s The Great Gatsby 3D (December) and Marc Webb’s The Amazing Spider-Man (July).
Meanwhile a 40 minute preview of Andrew Adamson’s up-coming Cirque Du Soleil movie was presented by Vince Pace and James Cameron during IBC in Amsterdam and simply wowed audiences.
The 3D entertainment industry may have a long way to go before being excepted as the norm in households or by the mainstream but it is maybe a little early to say 3D cinema is over.
(LB)
Solidmate Ltd Memory Card Hire London

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