Broadcast News

Bookmark and Share

ORB Arrives In Dubai

ORB, the fully mechanised LED globe, has caught the attention of the Middle East.
It is now in the hands of leading set and stage rental company, IBS Decor LLC, which has secured the exclusive sales and rental agreement for the region.
Nick de Fay, Sales Manager LED Products for IBS Decor, said: "Although we only took delivery of the ORB very recently, we have already arranged for it to be used at the closing ceremony of the Dubai Film Festival and at the Shakira concert to be held in Abu Dhabi on New Years Eve."
He continued: "We feel the potential in this market for ORB is excellent. In addition to Dubai Shopping Festival and Summer Surprises, the region hosts a large volume of concerts, exhibitions, promotions and corporate events. There is a high demand for sponsorship for these events and this is where we see ORB coming into its own.
"The fact that it is a spectacular object in itself, with the additional ability to show graphics, text and images, makes renting ORB an attractive proposition to events companies eager to attract sponsorship. Likewise, sponsors are attracted to the opportunity to be seen in such a novel manner."
IBS Decor is always on the lookout for new and interesting products and ORB is another first, complementing the company's existing range of LED products, particularly its LED Video Floor and Wall, which have proved hugely popular.
De Fay added: "In fact, now we have ORB, we are placed as the leading supplier of LED digital media to the region, with the most extensive range of products by far. Our core business has been providing stage sets, props and lighting to the Middle Eastern AV and exhibition industry.
"However, the acquisition of Video Floor has taken us into the arena of digital media and we believe we have strong potential for the use of ORB as a promotional tool in shops and malls who use LED products as part of their ambient media. We are also moving towards the area of OOH advertising and believe ORB could play a significant role here too."
ORB is a lightweight, modular structure that can be sited in a multitude of locations, either indoors or outdoors. The original ORB has an IP55 rating, which can now be increased to IP65 where necessary.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Qvest Media Develops Media Archive Infrastructure For France Télévisions
Qvest Media has developed and implemented a future-proof and centralized media archive infrastructure for France Télévisions. The world-leading system
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
Big Pic Media To Exhibit At Media Production Show
Big Pic Media has announced it is to exhibit a wide range of tools for ingest, QC, transcode, encode and delivery on stand 510 at the Media Production
Fiilex: A Fresh Outlook On LED
A growth in freelance owner-operators – fuelled initially by the DSLR revolution – has seen the need for cost-effective lighting sources increase cons
New Era For VICE Media With Tata Communications
Tata Communications has announced it has been chosen by VICE Media to build a high-performance, completely cloud-based platform for global media asset
Wohler Technologies To Demonstrate Products At NAB NY 2017
Wohler Technologies is to demonstrate its latest product updates supporting SMPTE ST 2110 IP transport standards at NAB NY 2017 (Booth N125). Wohler w
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
Transvideo & Aaton Digital Announce New Products For NAB 2017
Transvideo and Aaton Digital have announced that they will both show new products for the cinematography and broadcast industries at NAB 2017. Transvi
35 Years Of Quality Patching Products
2017 marks 35 years of designing and manufacturing broadcast patching products under the BES brand. "The industry has changed significantly since BES
15/03/2017 Expands Range Of Products
West London's latest broadcast hire company – – is now offering an even greater range of pro-broadcast equipment. Bob Mann, joint Managing D
LED Creative Deploys LED Systems For James Corden Talk Show
LED Creative has deployed its LED and control systems to help support the London run of James Corden's US talk show. The company supported Set Designe
Dream Chip Collaborates With Gravity Media
Dream Chip is the leading producers of the smallest broadcast cameras on the market. Gravity Media's integrated the AtomOne mini Air into their 'NetCa
Martin Audio Celebrates 50th Anniversary
Martin Audio returned to its celebrated Open Days for the first time in two years, following the easing of Covid restrictions, which also included bot
Van Diemen Unveil New Products
There are numerous new products from Van Diemen Films following a productive period by way of lens design developments by the design team for both for
Vortex To Showcase Its Latest Innovative Products At IBC 2017
Vortex first exhibited at IBC in 1988 and has been at every IBC since then – mainly in the same spot in Hall 12 at the RAI in Amsterdam which means th