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06/01/2009

ORB Arrives In Dubai

ORB, the fully mechanised LED globe, has caught the attention of the Middle East.
It is now in the hands of leading set and stage rental company, IBS Decor LLC, which has secured the exclusive sales and rental agreement for the region.
Nick de Fay, Sales Manager LED Products for IBS Decor, said: "Although we only took delivery of the ORB very recently, we have already arranged for it to be used at the closing ceremony of the Dubai Film Festival and at the Shakira concert to be held in Abu Dhabi on New Years Eve."
He continued: "We feel the potential in this market for ORB is excellent. In addition to Dubai Shopping Festival and Summer Surprises, the region hosts a large volume of concerts, exhibitions, promotions and corporate events. There is a high demand for sponsorship for these events and this is where we see ORB coming into its own.
"The fact that it is a spectacular object in itself, with the additional ability to show graphics, text and images, makes renting ORB an attractive proposition to events companies eager to attract sponsorship. Likewise, sponsors are attracted to the opportunity to be seen in such a novel manner."
IBS Decor is always on the lookout for new and interesting products and ORB is another first, complementing the company's existing range of LED products, particularly its LED Video Floor and Wall, which have proved hugely popular.
De Fay added: "In fact, now we have ORB, we are placed as the leading supplier of LED digital media to the region, with the most extensive range of products by far. Our core business has been providing stage sets, props and lighting to the Middle Eastern AV and exhibition industry.
"However, the acquisition of Video Floor has taken us into the arena of digital media and we believe we have strong potential for the use of ORB as a promotional tool in shops and malls who use LED products as part of their ambient media. We are also moving towards the area of OOH advertising and believe ORB could play a significant role here too."
ORB is a lightweight, modular structure that can be sited in a multitude of locations, either indoors or outdoors. The original ORB has an IP55 rating, which can now be increased to IP65 where necessary.
(KMcA/JM)
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