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02/02/2009

FremantleMedia Enterprises Asia Appointed As Official Agent Of CBS Consumer Products Across Region

FremantleMedia Enterprises (FME) and CBS Consumer Products (CBS), a division of CBS Entertainment, has announced an agreement which will see FME appointed as CBS's official licensing agent in Asia.
Drawing on its substantial regional expertise, FME will build on CBS's current merchandising and licensing initiatives for its signature brands such as 'CSI: Crime Scene Investigation', 'Next Top Model', '90210' and 'Star Trek' along with iconic classic TV series such as 'Mighty Mouse', 'Cheers' and 'I Love Lucy'.
FME adds the CBS catalogue to its burgeoning collection of world renowned brands which are actively licensed in Asia including: 'Merlin', 'American Idol', 'Got Talent', 'Project Runway', 'The Price is Right', 'Family Feud' and 'Hold in the Wall'.
FME has successfully extended the afore-mentioned shows into consumer products across a wide range of categories such as live events, apparel, sleepwear, toys, interactive and mobile products.
Liz Kalodner, Executive Vice President and General Manager for CBS Consumer Products, said: "We are proud to work with FME in light of their proven track record in dealing with global media properties. Together, we will take innovative strides across the Asian consumer products market with the goal of appealing to television fans across the region."
Jon Penn, FME Senior Vice President Licensing, Asia Pacific, commented: "We are thrilled to form this partnership with one of the world's iconic television companies. The CBS brands complement and enhance our existing TV portfolio and we are looking forward to representing them to consumer products licensees, publishers and advertisers throughout the region."
Further information is available at: www.fremantlemedia.com and www.cbs.com.
(KMcA/BMcC)
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