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11/09/2008

BCL Launches TV9 Mumbai With India's First Echolab Overture Series Video Production Systems

Echolab, Inc., a leading provider of professional video production switchers and broadcast tools, has announced that Associated Broadcasting Company Ltd (ABCL), one of the fastest growing media companies in India today, is using two Overture2 and one Overture1 video production systems to support the launch of TV9 Mumbai. The Overture series switchers are installed in three separate studios at TV9 Mumbai to support cost-effective multilingual production of general entertainment and news programming targeted to the commercial and entertainment center of India.
"The broadcast industry is a highly competitive world, and Echolab's Overture systems provide the key features we need to provide a professional broadcast news product," said Chandramohan Puppala, managing editor for TV9 Mumbai.
Echolab's high-performance 1-M/E Overture1 and 2-M/E Overture2 production switchers combine internal conversion and synchronization with powerful key layering and special effects to provide simple control over complex production tasks and, in turn, streamline creation of a sophisticated on-air product.
In addition to four ME keys and two downstream keyers, which enable title keying for graphics, logos, and bugs, the Overture family features unique SuperSource crosspoint keys that make it easy to achieve expert transitions with minimal effort. The Overture systems also feature the innovative Stinger transition, a special "take block" keyer with combined mix/wipe and graphic control that reduces complex animated transitions to a single button press.
The SuperBox module for Overture1 and Overture2 SD systems enables switcher operators to put as many as six windows on-screen at once. This extremely popular plug-and-play solution simplifies news and sports production, allowing for simultaneous display of commentators, reporters, or program guests from different locations - all within one picture.
"ABCL has quickly made a name for itself in Indian broadcasting by providing groundbreaking news coverage to key markets," said Echolab President Nigel Spratling. "With our Overture series switchers installed in its new Mumbai facility, the company is equipped to take on the competition in India's largest city and to deliver powerful programming in the region's primary languages."
TV9 Mumbai is scheduled to go on air in October.
Further information is available at: www.echolab.com.
(KMcA/JM)
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