Broadcast News

Bookmark and Share
25/05/2007

'Jump In' Hits A Note For Disney Channel

'Jump In!' Disney Channel’s recent addition to the DCOM (Disney Channel Original Movie) stable has proved another hit, following the recent successful premieres of 'Wendy Wu: Homecoming Warrior' and the global phenomenon 'High School Musical'.
Across the premiere weekend (April 27-29) Jump In!, starring Corbin Bleu of High School Musical fame, reached 1.2 million individuals (4+) and achieved the highest average audience for a DCOM in 2007. Over half a million (543,000) individuals (4+) and almost 350,000 (4-15), kids tuned in to watch the Jump In! premiere on the Disney Channel multiplex (Disney Channel and Disney Channel +1), outperforming CBBC. The Disney Channel premiere on April 27 at 6pm, ranked number one in the competitive set among all kids in pay TV homes, achieving four times the share among kids (4-15) compared to the nearest competitor.
Rob Gilby, Managing Director of Disney Channel UK, Scandinavia and Emerging Markets commented: "Disney Channel Original Movies are seen as the industry gold standard when it comes to ‘tween movies. The performance of Jump In! has lived up to this reputation, demonstrating that our original movies continue to connect with today’s kids, ‘tweens and their families, and it doesn’t stop there! Viewers can look forward to the highly anticipated second instalment of High School Musical later this year. The continued success of DCOMs is testament to the strength and universal appeal of this genre."
Jump In! currently ranks No. 1 among kids (4-15) in the top 30 films aired in multi channel homes in 2007 (January – April) and holds the number two position in the top ten UK DCOMS of all time.
Since 1997 Disney Channel has presented over 70 movie titles in the DCOM genre. In line with Disney Channel brand values the original movies reflect universal issues to which tweens and their families can relate, common strands including music, dance and self expression.
The success of Jump In! follows in the footsteps of Wendy Wu which aired in January 2007 and dominated the kids evening schedule, rating No. 1 in its time slot for kids (4-15) and all individuals (4+) across competitor kids’ channels.
However, the number one DCOM of all time is the double Emmy award winning High School Musical which took the global tween market by storm reaching over 100 million viewers in over 100 countries. In the UK alone the movie reached a total of 9.4 million people. The hit DCOM’s success permeated all lines of business with a certified double platinum soundtrack and the DVD became one of the top selling titles across EMEA. Parents have also embraced the High School Musical phenomenon, taking it into the top 30 movies of the year on UK television for all individuals.
The continued success of Disney Channel Original Movies coincides with the recent news that Disney Channel has enjoyed a 60% increase in audience share since its strategic move into the Sky and Virgin Media basic packages one year ago.
(DS/SP)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

03/04/2007
Disney Channel Signs Multi-Year Deal With DIGITURK
Following on the heels of successful Channel launches in Poland and South Africa, Disney Channel has signed a multi-year deal with DIGITURK to bring t
20/10/2008
Disney Deal With BT Vision On Kids
Disney Channel UK has signed a new deal with BT Vision allowing viewers to watch Disney Channel and Playhouse Disney programming on demand in a Disney
08/06/2007
Disney Channel Signs IPTV Programming Deal with Tiscali
Disney Channel has announced that it had signed an IPTV (Internet Protocol Television) deal to supply its three Disney branded channels - Disney Chann
30/03/2007
Disney Channel UK Celebrates Jump In Audience Share
Disney Channel UK is celebrating the anniversary of its strategic move into the Sky and Virgin Media basic packages with news of a 60% jump in audienc
02/04/2007
Disney Channel And Walt Disney Records In Tune With Movie Soundtrack Shipments
Disney Channel and Walt Disney Records have topped a million in shipments of their series and movie soundtracks in less than a year. Disney Channel ha
20/04/2007
Disney Channel Announce Senior Promotions
In recognition of Disney Channel’s successful performance over the past year, the Channel has announced a raft of senior promotions across the busines
14/05/2007
Disney Channel Signs Second Cable Deal In Poland
Disney Channel has signed its second cable distribution deal in Poland. The leading kids TV brand will launch on VECTRA and be available to subscriber
29/11/2006
Disney Channel Launches In Poland
Disney Channel, the leading kids TV brand, launches this Saturday (December 2) on Cyfrowy Polsat and CYFRA+ and for the first time will be available t
26/10/2007
Disney Channel Launches Playhous Disney +
Disney Channels UK has announced the launch of new preschool channel Playhouse Disney +, the UK's first 25 minute staggercast. Playhouse Disney + will
24/09/2007
High School Musical Dances Enjoys Record Audiences
The hugely anticipated premiere of High School Musical 2 sang and danced its way into Disney Channel UK history when record audiences tuned in to see
29/01/2016
RTS Announces Television Journalism Awards 2016
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2016.   The awards, for news and current aff
18/11/2008
Christine Madden Appointed As Executive Marketing Director Disney Channels UK And Ireland
Disney Channel UK has announced that Christine Madden is joining as Executive Marketing Director for Disney Channels UK and Ireland. She will report t
26/01/2006
Disney agrees acquisition of Pixar
The Walt Disney Company has announced that it has reached agreement on the acquisition of computer animation company Pixar in an all-stock transaction
03/12/2009
Disney To Triple TV Animations
The Walt Disney Company has announced plans to boost TV animation from its London base. The global movie and programme maker's EMEA (Europe, the Middl
07/09/2012
Disney Threatens Legal Action Against UK Production Co.
Disney has threatened an independent British production company with legal action. The entertainment giant claims that Brighton based Brightsparks is