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10/10/2007

Illusion Studios Adopts Storyboard Pro And Harmony To Produce Digital Projects

Emmy award-winning Toon Boom Animation has announced that Illusion Studios, one of the leading entertainment companies in Argentina, has adopted Storyboard Pro and Harmony to produce its animation projects digitally.
In view of the growing demand for high-quality programming, Illusion Studios has decided to rely on the most advanced animation technology to produce multi-platform content for local, regional and international markets.
"To remain competitive, develop local talent and bring to market quality animation projects more efficiently, we have decided to implement a complete paperless pipeline based on Toon Boom’s state-or-the art technology. This technological leap forward will propel Illusion Studios to a new level, marking the beginning of a new era in Latin American animation," shared José Luis Massa, President at Illusion Studios and director of Patoruzito, the animated long feature film which registered a box office record in Argentina, selling 2.5 million tickets in 2004.
Illusion Studios, one of a kind in the whole of Latin America, knows no boundaries and the implementation of a Toon Boom animation pipeline testifies to its commitment to grow and become a major player in the global entertainment industry.
The company is currently working on the production of three animation projects. Boogie is the first feature film that Illusion Studios will produce using Storyboard Pro and Harmony. Boogie is a character that has been on the run since the very day he was born. He is a hired killer who follows his own rules and hates all human beings. This ambitious project offers loads of harsh and unscrupulous humour as well as a healthy dose of stupidity, which is necessary to understand that this story is actually an ironic look on this kind of characters.
For additional information, visit Toon Boom at: www.toonboom.com
(DS)
VMI.TV Ltd

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