Broadcast News

Bookmark and Share
23/08/2007

Mobile Multimedia Content Under Spotlight At IBC

Trends in the consumption of multimedia content on mobile devices will be put under the spotlight in the Business Briefing programme from 8 - 9 September at IBC 2007.
According to mobile media research firm M:Metrics, 0.8% of European mobile phone subscribers - over 1.7 million individuals - tuned into mobile TV services at least once a month during an average month in Q2 this year. Paul Goode, Senior Vice President and Senior Analyst at M:Metrics said: "While it is early days in the development of this new sector, most mobile operators in the EU now offer programmed TV over their 3G or EDGE (2.5G) networks and are beginning to attract a sizable number of regular viewers."
Front-runner among the five biggest markets of the EU is Italy, where the first DVB-H mobile broadcast networks have heightened awareness of mobile TV. A little over a year after the services launched, just under 450,000 people - around one percent of all mobile users in Italy - already use own a DVB-H capable handset. More than 31% of users with a DVB-H handset tuned in during June 2007 and over half of these did so at least once a week.
In contrast to services such as ringtones and game downloads, the market for mobile broadcast viewing is currently skewed towards young male users. The gender gap is quite pronounced - 70% of broadcast TV viewers are men and only 30% women - while 18-24 year old men are four times as likely to watch than older men. The number of female viewers is spread across all age groups more evenly.
M:Metrics will provide a more in-depth exploration of multimedia content consumption, look at the pricing of mobile TV packages and provide a more detailed examination of the Italian market in its Business Briefing at 09.30 on 9 September.
"Mobile TV continues to be a hot topic in both the mobile and broadcast industries," said M:Metrics Goode.
"If mobile TV is to achieve its full potential, all parties need to understand the current state of the market and where the opportunities lie. Our Business Briefing will provide some invaluable insight."
In other free-admission Business Briefings, National Grid Wireless and Qualcomm MediaFLO will explore business models for broadcasting to mobiles, while Thomson, weComm and S3 will examine the impact of service provider technology choices on business case and user experience and Ericsson will consider the role of mobile TV in the new world of TV2.0.
Producing and presenting content for mobile and converged services will be addressed by Snell & Willcox and Bluestreak while National Grid Wireless will consider the role of WiMAX as a platform for mobile TV in the future. Signiant, Thomson and Nagravision will look at the some of the challenges and opportunities related to multimedia delivery across mobile and other platforms such as IPTV.
IBC's dedicated Mobile Zone provides a unique opportunity for application developers, content providers and technology companies to showcase their capabilities in this important emerging fields. Live DVB-H, MediaFLO and WiMAX demonstration broadcasts will be available throughout the Mobile Zone and elsewhere in the RAI conference and exhibition centre. Mobile will also be a key thread throughout the Digital Lifestyles theme day in the IBC Conference on Saturday 8 September.
Celebrating its 40th anniversary, IBC has evolved from its roots in terrestrial broadcasting to become the leading international event for professionals involved in the creation, management and delivery of entertainment, sports and news content worldwide.
"Through the Mobile Zone, Business Briefings and the Digital Lifestyles day in the IBC Conference, IBC 2007 provides numerous opportunities for the broadcast and telecom sectors to understand the reality of the mobile multimedia opportunity," said Mike Crimp, Marketing Director of IBC.
(DS/SP)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

11/06/2024
Hitomi Ensures Scottish Parliament Broadcast Quality
Hitomi Broadcast has announced that The Scottish Parliament has used the MatchBox system to calibrate their broadcasting operations, ensuring flawless
18/10/2006
First Consumer Trial Of Broadcast Mobile TV In Ireland Announced
O2 and Arqiva have announced the first consumer trial of broadcast mobile TV in Ireland. Beginning in December 2006, the trial plans to include the li
14/06/2024
CJP Broadcast Service Solutions Accredited As Living Wage Employer
CJP Broadcast Service Solutions has been accredited as a Living Wage Employer. This commitment will see everyone working at CJP receive a minimum hour
13/06/2024
Ikegami Demonstrates Broadcast Production Cameras
Following a well attended April 2024 NAB Show in Las Vegas, Ikegami demonstrated examples from its wide range of broadcast production cameras, control
03/06/2008
DiBcom's Mobile TV Receiver Enables FTA TV On LG Handset
DiBcom, a provider of Mobile TV solutions, has announced that its latest generation Mobile TV receiver enables Free-To-Air (FTA) TV on the new LG HB62
11/02/2009
Discretix, DiBcom & Expway Demonstrate Complete Mobile TV Reference Design At 2009 Mobile World Congress
Three leaders in the burgeoning Mobile TV market - DiBcom, Expway and Discretix - has announced the debut of an end-to-end, standards-based Mobile TV
18/08/2009
Last Chance To Exhibit In The Mobile Zone At IBC 2009
Now in its fifth year, the Mobile Zone has continued to develop to reflect IBC's global reach and influence. The Mobile Zone provides a unique opportu
17/07/2008
Telegent Enables Free Mobile Access To TV Sports Broadcasts
Millions of viewers worldwide will stay abreast of live sports coverage this summer with TV handsets that incorporate Telegent's free-to-air mobile TV
16/09/2008
Envivio To Enable Higher Definition Mobile TV
Envivio Inc., the leading technology provider of IP video convergence encoding solutions from mobile to HD, today announced that the performance of it
30/03/2006
Study highlights need for more innovative TV on mobile phones
The results of a new study, ‘Mobile TV – Attitudes to Broadcast on Mobile’, has confirmed the need for broadcast and entertainment brands to work hard
18/01/2011
3rd Space Partners China TV On Mobile Advertising
The Mobile Division of Chinese Central Television with its exclusive mobile advertising partner 3rd Space, has announced that it is 'open for business
22/11/2011
Half Of UK Watch TV On The Go, Says Survey
The trend of viewing "live" and on demand programming on devices such as smartphones and tablets is accelerating so says a new survey. According to Qu
10/01/2007
Mobile Zone To Expand Further At IBC 2007
Now in its third year, the Mobile Zone has continued to expand to reflect IBC’s global reach and influence, and as a result in 2007 it will be taking
31/10/2005
Sky team up with Vodafone to offer mobile 3G TV
British Sky Broadcasting (Sky) and Vodafone UK have announced an agreement to launch a mobile TV service in the UK. From Tuesday, the new service call
25/03/2009
OmniBus iTX Mobile Helps Broadcasters Deliver To New Audiences
OmniBus iTX Mobile Helps Broadcasters Deliver To New Audiences OmniBus Systems, an award-winning provider of comprehensive broadcast automation, conte