Broadcast News

Bookmark and Share

First Consumer Trial Of Broadcast Mobile TV In Ireland Announced

O2 and Arqiva have announced the first consumer trial of broadcast mobile TV in Ireland. Beginning in December 2006, the trial plans to include the live broadcast of the main Irish TV channels. Sky content and other TV channels will also be available.
O2 will be the first mobile operator in Ireland to trial broadcast mobile TV, commencing with an initial technology trial in December. From January 2007, the trial will be expanded to include four hundred O2 Ireland customers in the Greater Dublin area who will experience broadcast TV on their mobile phones for an eight month period, allowing users to flick between TV channels on their mobile, just as they would do if watching TV at home. Arqiva will operate the broadcast technology for the trial.
The trial will be conducted using state of the art Nokia N92 mobile TV handsets. As part of the trial, customers will also be able to interact with some channels, including a music video channel and games channel.
O2 has already conducted initial demonstrations of broadcast mobile TV at the Ryder Cup in the K-Club, where an informal exhibition of how the service will work was staged by showing RTE 1, RTE 2, TV3, TG4 and Sky content.
Discussing the mobile TV trial, Danuta Gray, Chief Executive - O2 Ireland, commented: “O2 is delighted to be first in Ireland to trial live broadcast television to customers on their mobile phones. This latest innovation in the wider communications sector is set to play a key role in the future of mobile technology. Mobile television will greatly enhance the range of services to users and is an exciting progression towards the mobile phone becoming a more advanced, multi-faceted communications tool. The convergence of mobile phones and broadcast media also offers business opportunities for the organisations involved in both sectors and will no doubt lead to exciting initiatives in the future.”
Pat Walls, General Manager for Arqiva Ireland, commented: “Arqiva has considerable experience in mobile broadcasting, having taken part in a range of trials across a variety of standards in the UK. We look forward to making the most of this experience to bring mobile TV to consumers in Ireland.”
The trial will use Digital Video Broadcasting – Handheld (DVB-H) technology. DVB-H is a technology based on the same principle as digital terrestrial broadcast television, which has no limitations on the number of simultaneous viewers. The technology offers improved picture and audio quality on mobile handsets and allows users to flick between TV channels on their mobile phone, just as they would do if watching TV at home.
Earlier this year, O2 was awarded the licence to run trials involving the broadcast of live television programming through mobile phones. The licence was awarded by ComReg.
A full report on the outputs of the trials will be presented to the Department of Communications, Marine and Natural Resources and ComReg in 2007.

Top Related Stories
Click here for the latest broadcast news stories.

DiBcom's Mobile TV Receiver Enables FTA TV On LG Handset
DiBcom, a provider of Mobile TV solutions, has announced that its latest generation Mobile TV receiver enables Free-To-Air (FTA) TV on the new LG HB62
Discretix, DiBcom & Expway Demonstrate Complete Mobile TV Reference Design At 2009 Mobile World Congress
Three leaders in the burgeoning Mobile TV market - DiBcom, Expway and Discretix - has announced the debut of an end-to-end, standards-based Mobile TV
NTL Broadcast reveals first channels for TV-to-mobile trial with O2
NTL Broadcast, in partnership with O2, has revealed the first batch of channels to be part of its line-up for the forthcoming Oxford mobile TV trial,
Mobile Multimedia Content Under Spotlight At IBC
Trends in the consumption of multimedia content on mobile devices will be put under the spotlight in the Business Briefing programme from 8 - 9 Septem
Telegent Enables Free Mobile Access To TV Sports Broadcasts
Millions of viewers worldwide will stay abreast of live sports coverage this summer with TV handsets that incorporate Telegent's free-to-air mobile TV
Study highlights need for more innovative TV on mobile phones
The results of a new study, ‘Mobile TV – Attitudes to Broadcast on Mobile’, has confirmed the need for broadcast and entertainment brands to work hard
Sky team up with Vodafone to offer mobile 3G TV
British Sky Broadcasting (Sky) and Vodafone UK have announced an agreement to launch a mobile TV service in the UK. From Tuesday, the new service call
Half Of UK Watch TV On The Go, Says Survey
The trend of viewing "live" and on demand programming on devices such as smartphones and tablets is accelerating so says a new survey. According to Qu
3rd Space Partners China TV On Mobile Advertising
The Mobile Division of Chinese Central Television with its exclusive mobile advertising partner 3rd Space, has announced that it is 'open for business
Envivio To Enable Higher Definition Mobile TV
Envivio Inc., the leading technology provider of IP video convergence encoding solutions from mobile to HD, today announced that the performance of it
Last Chance To Exhibit In The Mobile Zone At IBC 2009
Now in its fifth year, the Mobile Zone has continued to develop to reflect IBC's global reach and influence. The Mobile Zone provides a unique opportu
Thomson Works On Trial Mobile Television Service In Sydney
Thomson is working to deliver a trial, five-channel mobile television service across the greater Sydney area in Australia. The service uses the open D
OmniBus iTX Mobile Helps Broadcasters Deliver To New Audiences
OmniBus iTX Mobile Helps Broadcasters Deliver To New Audiences OmniBus Systems, an award-winning provider of comprehensive broadcast automation, conte
Twofour Convergent And Mobile TV Announce Latest Convergent TV Deals
Twofour Convergent and Mobile TV, part of the Twofour Group, has announced its latest convergent television deal with AOL in the UK. Twofour has produ
Zonemedia Announce Mobile TV Deal With ROK TV
Zone Mobile, the new media division of Zonemedia (formerly known as Zone Vision) has confirmed a significant breakthrough deal with UK-based mobile te