C5 and XS2TheWorld Create The First 360o Dual-Screen Mobile And TV Broadcast

Last week television history was made by broadcasting the world's first 360 degree dual-screen viewing experience simultaneously on television, mobile and iPad.
XS2 worked in partnership with Channel 5 to create a promo for Channel 5’s Gadget Show World Tour. In the promotion that aired on UK television, viewers were invited to enjoy the worlds first 360 degree dual screen mobile viewing experience:
"Just open the app, hold your device to the screen while watching Channel 5, and you’ll be able to extend your viewing experience beyond the TV simply by moving your phone or tablet around 360 degrees with the action. The illusion is of being there yourself. Try it once, and you’ll wish all shows were in 360!"
The app, developed by XS2 in partnership with Channel 5, synched with the TV broadcast in real time. Viewers of the 360 mobile experience could then turn around with their phone and watch what was going on behind them, above them or anywhere off-screen. The promo featured specially scripted scenes and action all around the studio exclusively for the mobile 360 viewers. Directional movement of the mobile device resulted in synchronized movement from the 360 degree TV cameras – the viewer could look anywhere around the studio along a 360 horizontal and vertical axis.
(LB)