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05/02/2007

Twofour Convergent And Mobile TV Announce Latest Convergent TV Deals

Twofour Convergent and Mobile TV, part of the Twofour Group, has announced its latest convergent television deal with AOL in the UK.
Twofour has produced 100 how-to guides and instructional videos for AOL's 'Show Me', the award winning, self-help guides which can be watched for free via:www.aolshowme.co.uk
Produced in just four weeks, the Twofour videos form a strategic part of AOL's 'Show Me' video content. AOL Show Me contains how-to guides and instructional videos, to enable people to learn and share their own tips on how to do things, such as hobbies and crafts, fashion and beauty, household tasks and DIY, motoring and travel. Users can upload their videos, pictures and text to impart their expertise, knowledge and tips to other visitors to the site.
Philip Bourchier-O'Ferrall, Twofour Director of Convergent and Mobile TV said: ''We are delighted to be providing AOL with such a substantial amount of online content. It is clear that as technology improves and nearly everyone has access to fast broadband connections, there is increasing demand for informative and entertaining video content online."
Niall McOnegal, Director of Content Acquisition, AOL added: Twofour is the ideal partner for us to commission 100 short films to help populate our new 'how to' and instructional video site called 'Show Me'. The range of three-minute video pieces cover diverse topics such as how to bleed a radiator or pack a suitcase, to basic dancing tips and office exercises. These self-help guides are designed to inspire people to upload their own video, pictures and text to demonstrate their know-how and provide advice for others. As the site grows and develops over time, we will be adding content to drive uptake and engagement with this new online proposition. In addition, we will also be talking to a number of brands to see how they can get involved."
(DS/SP)
VMI.TV Ltd

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