BBC Studios Names Ozen.fm As Exclusive Podcast Ad Sales Partner

BBC Studios has appointed Ozen.fm as its exclusive local advertising sales representative for its podcast inventory across Brazil, Mexico, Chile, Colombia and Argentina, in a move aimed at expanding podcast advertising opportunities across Latin America.

Under the agreement, Ozen.fm becomes the sole third-party representative selling BBC Studios’ podcast advertising in the five markets, pairing the company’s world-class audio portfolio with Ozen.fm’s regional expertise in digital audio sales and monetisation.

BBC Studios’ podcast catalogue features more than 500 current and archive titles spanning news, current affairs, culture, history, education, science, business and entertainment. For listeners in Brazil, Portuguese-language programmes include Que História!, BBC Lê, BBC Investiga and As Estranhas Origens das Guerras Culturais, alongside global favourites such as Global News Podcast, 6 Minute English, The Global Story and The Documentary Podcast.

"Latin America is an important growth market for BBC podcasts, and we are committed to expanding opportunities for advertisers to connect with our engaged audiences across the region. Ozen.fm's expertise in digital audio, strong agency relationships and deep understanding of local markets make them an ideal partner to represent BBC Studios as we continue to grow the commercial reach of our podcast portfolio," said Alanna Vaughns, Senior Commercial Lead at BBC Studios Audio.

Ozen.fm will handle the entire campaign lifecycle, from planning and contracting to dynamic ad insertion and performance reporting. All advertising will comply with the BBC’s editorial policies and advertising guidelines, safeguarding trust and brand credibility.

bbcstudios.com