NOW Unveils New Sky Sports Memberships

NOW has introduced two new Sky Sports memberships to give viewers more flexibility over what they watch, adding Football and Multi-Sport options alongside the existing All Sky Sports package.

The Multi-Sport Membership, from £19.99 a month, offers live action beyond football, including every Formula 1 race weekend, golf majors, men’s and women’s international cricket, year-round tennis, darts, rugby, NFL and more.

For those focused on the beautiful game, the Football Membership starts at £23.99 a month and provides access to Sky Sports’ football coverage, with more than 1,500 live matches this season across the Premier League, WSL, EFL, SPFL and other competitions.

All Sky Sports remains available from £27.99 a month, just £4 more than Football and £8 more than Multi-Sport, for viewers who want the complete Sky Sports line-up.

Carli Kerr, MD of Sky TV & NOW, said: "Every sports fan has the moments they can't wait for, whether it's kick-off, the first ball of a Test match or a match-winning double in the darts.

"With our new memberships, fans have more choice over the sport they pay for. Football fans can choose Football, and fans of F1, cricket, golf and more can pick Multi-Sport. And those who want everything can still get All Sky Sports. It’s a simpler, more flexible way to get the sport you love on NOW."

The launch lands ahead of a busy week of live sport. On 13 October, viewers can watch a full evening of Championship and EFL Trophy fixtures, followed by Newcastle United v Aston Villa on Saturday Night Football and a Super Sunday featuring Leeds United v Manchester United and Nottingham Forest against Arsenal. Multi-Sport members also have a packed calendar with ATP and WTA tennis throughout the year, leading golf events and the latest NFL games.