Image Marketing Joins EAW

Eastern Acoustic Works (EAW) has appointed Image Marketing as its newest manufacturers’ representative, tasked with supporting Guitar Center's GC Pro division and the Custom House experience centre in Nashville. Led by industry veteran Tony Rufkahr, Image Marketing represents Guitar Center, GC Pro and AVDG, providing unified support across retail, design-build and corporate AV.

The partnership is designed to extend EAW’s commercial integration presence through the GC Pro network and its clients.

An independent representative firm with more than 35 years’ experience across professional audio, musical instruments, broadcast, AV, live sound and sound contracting, Image Marketing’s mission has long been to represent quality products and serve as a conduit between manufacturers and dealers, with the goal of achieving sales and profit growth for both.

Under the new agreement, Image Marketing has already facilitated the placement of EAW products in multiple AV projects delivered via GC Pro. Acting as a bridge between manufacturers and GC Pro's integration teams, the firm prioritises clear communication, accurate system specification and dependable product performance throughout each project’s lifecycle.