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18/08/2026
Tubi Media Group Taps Gracenote
Gracenote, the content intelligence arm of Nielsen, and Tubi Media Group, a division of Fox Corporation, have signed a new agreement under which Gracenote will deliver advanced content discovery and advertising capabilities across Tubi Media Group properties, including Tubi and FOX One.
Gracenote’s content intelligence spans unique identifiers, human‑verified programme metadata, rich imagery and a standardised taxonomy. The collaboration will equip Tubi Media Group with enhanced search and discovery that can generate recommendations and return timely, accurate and relevant responses to natural‑language queries. As part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextual relevance in advertising.
gracenote.com
Gracenote’s content intelligence spans unique identifiers, human‑verified programme metadata, rich imagery and a standardised taxonomy. The collaboration will equip Tubi Media Group with enhanced search and discovery that can generate recommendations and return timely, accurate and relevant responses to natural‑language queries. As part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextual relevance in advertising.
gracenote.com
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