Samsung and Gracenote Partner to Power AI-Driven Smart TV Experiences

Gracenote, the content data division of Nielsen, has entered into a new agreement with Samsung Electronics to integrate its industry-standard metadata into Samsung’s smart TV ecosystem.

By utilising Gracenote’s extensive database as a "source of truth," Samsung aims to transform how viewers interact with their devices through sophisticated, AI-enabled search and discovery tools. This partnership will allow for more natural, conversational interactions, helping users locate specific films, television series, and sporting events with greater ease, while also providing curated content recommendations through personalised carousels.

Beyond powering outstanding consumer-facing experiences that maximize engagement, the new agreement also allows Samsung to leverage Gracenote to develop innovative new offerings and realize AI-driven operational efficiencies. 

For AI and LLM-driven entertainment experiences to be effective, they must deliver accurate, relevant and up-to-date information to viewers. This makes high-quality structured, program metadata and universal content IDs critical inputs. Leveraging editorial judgment to enhance data quality and content, machine-driven workflows to improve speed and human-in-the-loop processes to maximize scale, Gracenote’s knowledge base of TV, movie and sports data is widely considered the media and entertainment industry’s gold-standard.

“Samsung is committed to delivering the most useful and engaging entertainment experiences to our users,” said Bongjun Ko, Corporate EVP at Samsung Electronics. “By combining our AI technology with Gracenote’s industry-leading metadata, we aim to push content search and discovery to new heights, delighting viewers by empowering them to find the entertainment they love intuitively and naturally.”

“The structured nature of Gracenote’s entertainment metadata and the scale of our content coverage put us in a unique position to power LLM-driven use cases,” said Jared Grusd, CEO at Gracenote. “We’re pleased to join forces with Samsung and are confident our collaboration will yield innovative user experiences and benefits extending far beyond.” 

Gracenote is helping the world’s most innovative video platforms and services push the boundaries of what’s possible with AI for the benefit of their end users who are increasingly relying on the advanced technology across all facets of their daily lives. In the AI age, Gracenote’s curated, edited and human-verified data will serve as the source of truth for all entertainment experiences across video, sports and music.

Gracenote.com