Connected Workflows Set To Transform Live Venue Production

Every live event is defined by a split-second moment. A camera captures the decisive goal, the dramatic replay or the erupting crowd — but that’s only the start of the journey.

What follows is just as vital.

Venues today must serve fans in the stands, viewers at home and audiences online at the same time. Replays, graphics, statistics and LED screens all need to move in lockstep. Yet many crews still juggle isolated systems that add friction and slow reaction times.

Connected workflows change that equation.

A collaboration between Grass Valley and Daktronics brings together two core elements of the live event chain. Grass Valley supplies the tools to capture and produce content, while Daktronics powers in-venue displays and show control. Linking the two streamlines how pictures and data travel from camera to production and on to venue screens, with fewer manual hand-offs.

Operators can work in a unified environment where video, graphics, data and control remain synchronised throughout the show.

From elite stadiums and university athletics to entertainment venues and esports arenas, teams are being asked to deliver more without expanding headcount. They must create extra content, drive more displays and sustain higher engagement — all while keeping operations stable.

An integrated workflow simplifies the load, helping crews work efficiently and stay focused on the action.

Fans do not distinguish between the broadcast and the in-venue experience; they expect it all to feel seamless. When a key play unfolds, replays, graphics, LED displays, statistics and presentation must respond at once. By connecting production and display workflows, Grass Valley and Daktronics enable a more coordinated experience that feels natural to audiences while maintaining broadcast-quality standards elsewhere.

No two venues operate alike. The approach is designed to slot into existing production environments and support a broad ecosystem of technologies and partners, avoiding disruptive overhauls and providing the flexibility to scale over time.

As live production evolves, connected workflows will grow in importance — helping venues streamline operations, get more from current investments and raise the bar for fan engagement. From lens to pixel, every stage of the chain matters.

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