Gravity Media Powers Reverse Remote Workflow

Gravity Media, the global production, content and media services specialist, is providing an innovative reverse remote production workflow for ITV's FIFA World Cup broadcasts, tying together its London Production Centre with ITV Sport’s live studio operation in New York via a fully integrated pipeline.

Under the three-node model, live match feeds are taken from the International Broadcast Center in Dallas and routed to London, where production galleries handle operations and augment coverage with live editorial and presentation elements.

ITV Sport's presentation team, based in New York, fronts the live studio segments, enabling a resilient and flexible transatlantic setup that replaces a traditional single-site approach.

The workflow also incorporates venue injects, with game-side presentation seamlessly folded into Gravity Media’s London galleries to enhance storytelling and live output.

This deployment underscores Gravity Media’s sustained investment in advanced remote production technologies and its capability to deliver complex, multi-location operations at scale for major international sporting events.

Kate Rendle, Global Sales Director at Gravity Media, said: "This is a perfect example of how Gravity Media is redefining what’s possible in remote production. By integrating our London Production Centre with live presentation in New York, we're able to deliver a seamless, resilient and highly creative workflow for one of the world’s biggest sporting events. Our investment in infrastructure ensures that we can support our clients with true operational flexibility and continuity, no matter what challenges arise. It's about delivering innovation and reliability at scale, and we’re proud to be doing that for ITV."

gravitymedia.com