Gravity Media Delivers End-To-End UHD Production

Gravity Media, a global leader in production, content and media services, recently delivered full end-to-end technical facilities for a major New Year’s Eve concert at New Eve Boulevard E-Game Square in Riyadh.

The large-scale live production was broadcast across the Middle East and internationally, forming a key part of Saudi Arabia’s New Year celebrations.

The concert was produced by Premium Projects (Germany) for Ad Dimension, a subsidiary of Jeddah-based event management and PR company Benchmark. The programme featured a 60-piece orchestra alongside renowned Egyptian artist Angham Mohamed Ali Suleiman, with a special guest appearance from global music star Toni Braxton.

Broadcast live in UHD, the event aired on MBC and more than 10 regional digital channels, attracting millions of viewers across the Middle East and beyond.
Gravity Media deployed its fully equipped NOVA 101 outside broadcast truck and delivered a complex multi-camera production featuring 23 cameras. Sony HDC-3500 units served as the primary camera system, supported by a wide range of specialist and robotic cameras to capture dynamic and immersive angles. These included Agito and Furio robotics, Sony FR7 auto pods and track-mounted units, a LUNA wire cam, Jimmy Jib, Steadicam, RF cameras, Sony FX3 and P50 cameras, Marshall minicams, and drone coverage.

A 20-strong Gravity Media technical crew supported the production, working closely with the international production team to ensure seamless delivery across live broadcast and digital platforms.

"Delivering a live event of this scale, with a combination of orchestra, international stars, and advanced UHD production, was a true testament to our expertise. Our team leveraged the full capabilities of our Outside Broadcast truck NOVA 101 and our specialist camera systems to capture every moment with precision and creativity, ensuring the viewers experienced the energy and emotion of the performance as if they were in the arena," said Eamonn Dowdall, Business Development Manager for Gravity Media’s Middle East operations.

The New Year's Eve concert further highlights Gravity Media's position in the Middle East as a provider of comprehensive media and production solutions, including UHD outside broadcast facilities, complex multi-camera deployments, specialist camera systems and experienced technical crews. Through its advanced technology and tailored services, Gravity Media continues to enable world-class live events and digital broadcasts across the region.

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