Dolby Atmos Comes To Rednote To Deepen Immersive Storytelling

Dolby Laboratories (NYSE: DLB), a leader in immersive entertainment, and rednote, China's leading lifestyle interest community, have introduced Dolby Atmos content sharing on rednote, expanding the platform's tools for creators and audiences. The move follows the successful rollout of Dolby Vision on rednote in 2024 and extends the companies' collaboration across creator-driven and social experiences.

With hundreds of millions of monthly active users and a rapidly growing global base, rednote is evolving how people make, find and interact with content. Adding Dolby Atmos alongside Dolby Vision enables creators to deliver more immersive audio‑visual stories with greater depth, clarity and emotional resonance.

rednote users can now preview, share and experience content in Dolby Atmos in the mobile app on Dolby Atmos‑enabled iPhones or Android smartphones. Dolby Atmos playback is also available via the rednote website when using Safari on Mac or iPad.

"Short-form video has become one of the most powerful storytelling formats in the world especially within the China market, and creators are increasingly looking for tools that make content feel more immersive and emotionally engaging," said Javier Foncillas, Vice President, Commercial Partnerships and Global Sales, Dolby Laboratories. "By bringing Dolby Atmos to rednote alongside Dolby Vision, we're helping creators bring audiences closer to the moments, places, and experiences they want to share."

"More than 100 million users who share content on rednote are capturing their life moments in their own ways - the sound of wind on a mountaintop, the guitar performance on a street corner, or a live music performance. Every moment deserves to be fully presented," said Xiao Che, Head of Multimedia Technology, rednote. "Our collaboration with Dolby to integrate Dolby Vision has helped creators bring their visuals closer to reality. Today, we have pushed the audio dimension to its fullest with Dolby Atmos. This is an extension of our mission to 'ignite life's inspiration.' Now we want that inspiration not only to be seen, but also to be heard, felt, and immersed in."

Dolby Atmos allows creators to position sounds precisely in three-dimensional space as intended, enhancing authenticity and immersion across music, films, podcasts, gaming and everyday user‑generated moments. With accessible production workflows on supported devices, creators can produce Dolby Atmos content virtually anywhere.

The partnership underscores rising demand for premium, immersive experiences on social and creator platforms worldwide. As audiences spend more time with short‑form and creator‑led video, Dolby continues to extend its technologies across entertainment, technology and social ecosystems.

www.dolby.com/