MagentaTV To Show FIFA World Cup 2026 In Germany

Dolby Laboratories and Deutsche Telekom have confirmed that MagentaTV will deliver a premium FIFA World Cup 2026 viewing experience in Germany using Dolby Vision and Dolby Atmos.

The move marks the first time a major football tournament in Germany will be broadcast with Dolby’s picture and sound technologies, covering all 104 fixtures.

Dolby Vision will present lifelike colour, high contrast and greater depth, while Dolby Atmos will add multi‑dimensional, immersive sound to place viewers at the centre of the action, from crowd noise to pitch‑side detail.

"The World Cup is one of the most emotional and unifying sporting events in the world, and Dolby is excited to bring that experience to fans across Germany with Deutsche Telekom and MagentaTV," said Javier Foncillas, VP, Commercial Partnerships & Global Sales at Dolby Laboratories. "Live sports continues to be one of the most compelling entertainment experiences for audiences worldwide, and Dolby Vision and Dolby Atmos elevate every match with stunning picture quality and immersive sound. Whether it's the anticipation before kickoff or the roar of the crowd after a decisive goal, Dolby helps bring fans closer to every moment."

The tournament will be shown across three MagentaTV channels, with more than 1,000 hours of coverage. All matches will be delivered in Dolby Vision and Dolby Atmos, and 44 games will air exclusively on MagentaTV.

"Especially in football, Dolby Atmos ensures a significantly more realistic depiction of stadium atmosphere – from the soundscape in the stands to the positioning of commentators and match actions. This makes us more realistic in the situation during the World Cup matches, closer to the action – it's like sound in 3D. I'm thrilled that we can offer our customers the best that technology has to offer in picture and sound for the World Cup," said Arnim Butzen, responsible for MagentaTV within Deutsche Telekom.

Dolby continues to collaborate with broadcasters, streamers, leagues and technology partners worldwide to expand access to Dolby Vision and Dolby Atmos, with its work alongside Deutsche Telekom and MagentaTV setting a new benchmark for sports viewing in Germany.