Ventum Tech And Emergent Forge GCC Partnership

Ventum Tech has entered a strategic partnership with Emergent, an AI-enhanced media production platform, to bring intelligent, data-led creative workflows to the Middle East, with a focus on the GCC.

Under the agreement, Ventum Tech becomes Emergent's integration and distribution partner across the region, delivering AI-driven production solutions to broadcasters, government bodies and enterprise organisations aiming to modernise content creation, streamline operations and boost audience engagement at scale.

The tie-up blends Emergent's intelligent production technologies — including real-time virtual environment generation via Pulsar VS and AI-led graphics creation through Nova GFX — with Ventum Tech's regional expertise, systems engineering and established market footprint. The companies say the collaboration will reshape how content is conceived, produced, managed and distributed throughout the region.

Amid surging demand for faster, smarter and more cost-effective production without sacrificing creativity, the partners plan to embed AI automation across broadcast graphics, virtual production and real-time rendering workflows, positioning the Middle East at the cutting edge of next-generation media.

A key element of the partnership is the rollout of Emergent's platform at the Ventum Tech Experience Center in Doha. The site will host a permanent showcase of Emergent’s proprietary 'Data In, Graphics Out' workflow, enabling clients to see how AI prompts can instantly generate real-time broadcast graphics, data-led visualisations and immersive virtual environments. The centre will also serve as a hub for live demos, proof-of-concept builds, technical training and solution enablement.

"The Middle East is rapidly advancing toward sophisticated, real-time, and data-driven content experiences," said Tarek Mrad, Managing Partner at Ventum Tech. "This partnership reflects our commitment to introducing transformative technologies that redefine how content is created and consumed. Emergent's platform offers our clients unprecedented speed, efficiency, and creative flexibility, and we are proud to make these capabilities accessible to the region through our Experience Center in Doha."

For Emergent, the alliance marks a strategic move into one of the world’s fastest-growing media technology markets.

"The Middle East is among the most dynamic global markets for media technology, with an exceptional appetite for innovation and operational efficiency," said David Jorba, Chief Business Officer and Partner at Emergent. "Success in this region requires a partner with deep local insight and the technical expertise to deploy complex, turnkey solutions. Ventum Tech's reputation for excellence and its strong regional footprint make it the ideal partner to drive our commercial growth and support clients in their AI transformation journey."

Joint commercial and technical programmes are already in motion, with both companies collaborating on upcoming regional projects and deployments. The partnership takes effect immediately.

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