Cerberus Tech Expands Partnership With Zee Entertainment UK

Cerberus Tech has announced the continued expansion of its partnership with Zee Entertainment UK Ltd through its renewed delivery of Zee Punjabi HD to Virgin Media in the UK.

As part of a fully managed service, Cerberus Tech is providing 24/7 channel delivery with main, backup, and disaster recovery feeds that ensure reliable, round-the-clock access to culturally-specific programming for UK audiences.

"Cerberus Tech is a trusted partner in delivering our content reliably and efficiently," said Parul Goel, territory head for Europe at Zee Entertainment UK. "The company's scalable IP workflows and responsive support give us the confidence to expand our services in the UK market. As viewer habits evolve, linear television remains a vital way to reach niche and community audiences, and Cerberus helps us do that simply and consistently."

Delivered in Punjabi, Zee Punjabi HD adds to the portfolio of Zee Entertainment services — including Zee Cinema HD — already supported by Cerberus Tech, and this expansion of Zee’s offerings reflects the increasing demand for regional content among the UK’s multilingual audience. The technical setup includes full 24/7 monitoring, with main and backup input feeds routed to Virgin Media via Cerberus Tech's Livelink cloud infrastructure platform.

"This latest collaboration with Zee reflects the strength of our long-term relationship and the proven performance of our managed services," said Chris Clarke, chief revenue officer and co-founder of Cerberus Tech. "The renewal and expansion of services like Zee Punjabi HD demonstrate the critical role that IP-based distribution plays in reaching diverse audiences while keeping workflows cost-effective and dependable."

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