ASG Partners With Nu·Studio

Advanced Systems Group (ASG) has announced an exclusive partnership with Nu·Studio, the company behind what it describes as the first modular, portable studio designed for immersive audiovisual production.

Under the agreement, ASG will act as the exclusive reseller of Nu·Studio, bringing the platform to market through its global sales, installation, and service infrastructure.

Nu·Studio is designed as a flexible studio infrastructure that can adapt as technology, standards, and production workflows evolve. Built around a modular, reconfigurable acoustic control room, the system supports integrated audiovisual workflows within a portable, non-permanent framework that can be installed in days and relocated or reconfigured as requirements change.

The partnership combines Nu·Studio's modular studio environment with ASG's 28 years of experience providing end-to-end sales, installation, training, and long-term service for media production environments worldwide.

Targeted at modern audiovisual production, Nu·Studio enables artists and production teams to work across multiple formats within a single space, reducing the need to move between dedicated rooms as projects develop.

"Nu·Studio gives our clients a flexible, scalable solution for a wide range of applications," said Tom Menrath, ASG's VP of Audio & Post Production. "This partnership allows us to bring a truly unique modular control room to market that allows our customers to easily pivot as their needs change."

Nu·Studio was founded by Grammy Award–winning recording engineer and producer Chad Franscoviak, whose more than two decades of experience in world-class studios and on global concert tours influenced the company’s adaptive approach to studio design.

"After spending years working in studios around the world, I kept running into the same question: how to design a space that can keep up as the work keeps changing? Nu·Studio grew out of that experience, building a system that's meant to evolve over time rather than stay fixed in place," said Chad Franscoviak, Founder of Nu·Studio. "Partnering with ASG gives us the ability to bring that idea to market with the support and longevity it requires."

As part of the exclusive agreement, ASG will oversee the commercial aspects of the Nu·Studio System, including sales, installation, staffing, training, and servicing. This arrangement allows Nu·Studio to concentrate on product development and new use-case innovation, while ASG leverages its established global infrastructure to bring the system to market.

Nu·Studio systems are designed to integrate with industry-standard production technologies, including Dolby Atmos and Dolby Vision workflows, supporting consistent, high-quality delivery across music, film, broadcast, and interactive media.

Nu·Studio is scheduled to be demonstrated publicly at the 2026 NAMM Show alongside Avid, with ordering available through ASG.

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