Broadcast News

Bookmark and Share

ASG Partners With Supersphere

News Image
Advanced Systems Group, LLC (ASG) and Supersphere have announced a strategic partnership that will drive innovation in cloud production and XR (extended reality) technology.

This collaboration will leverage ASG’s strengths in cloud production technology and integration alongside Supersphere's expertise in live production involving VR and XR.

ASG brings over 25 years of experience in engineering, systems integration, and managed services for media production, making them a trusted partner in the industry. Supersphere, known for its innovative real-time performance software and immersive experiences for high-profile clients like Sir Paul McCartney, Billie Eilish, Kid Cudi, Meta, and Sega, will contribute its deep knowledge in VR, XR, and live production.

As part of this partnership, Supersphere's ArkRunr platform will be integrated into ASG’s cloud production technology stack. ArkRunr is a Unity-based, real-time, spatial performance platform designed to be a cost-effective, fast, entry point to the world of virtual production. This integration will provide customers with a seamless way to leverage the best of both technologies, enhancing their virtual production capabilities and distribution reach.

"Over 20 years Lucas Wilson (CEO of Supersphere) and I have built a friendship rooted in a shared passion for innovation and excellence in media production," explained Dave Van Hoy, President, Advanced Systems Group. "That shared vision makes this partnership with Supersphere truly special. By combining Supersphere’s cutting-edge XR and live production capabilities with ASG’s cloud technology and system integration expertise, we are set to deliver groundbreaking solutions for creators and audiences."

This partnership is further strengthened by the real-world experience in software-defined workflows and cloud technology of ASG Chief Cloud Officer Claudia Souza and her team. The addition of Wilson and Supersphere provides the established ASG Cloud team with an innovative approach to live production, including a virtualized performance platform, that will result in faster deployment of software-defined production environments.

"My respect for ASG's extensive expertise across the media technology landscape made this an easy call," said Wilson. "This partnership allows us to combine Supersphere’s XR and live production experience with ASG’s cloud and integration solutions. Together, we will set new standards in media production, delivering advanced and seamless experiences for creators and audiences alike."

Souza confirmed the benefits of the partnership: “This collaboration enhances our offerings with advanced XR capabilities and solidifies our commitment to delivering seamless, end-to-end software-defined workflows and solutions for creators. Together, we’re pushing the boundaries of media production to meet the evolving needs of the industry.”

Top Related Stories
Click here for the latest broadcast news stories.

The Crucial Values Of A Cloud Native Architecture
After an NAB that was riddled with cloud native technology, and people saw the huge merits of micro services plus the massive potential of AI, it was
Cloud Is No Broadcast Cure All
Telestream's new CMO, Chris Osika, explains the company's position on cloud deployments within the broadcast industry. In broadcasting, cloud-based wo
Powering Cloud-Based Production With Avid MediaCentral
Extending media production to the cloud drives seamless collaboration, widespread efficiencies and streamlines internal operations. By Craig Dwyer – S
Avid Supports Al Jazeera Media Network On Its Journey To The Cloud
With content distribution and consumption, and audience engagement expanding exponentially, media organizations have been forced to adapt to the rapid
Quantum Integrates Cloud Into Multi-Tier Storage
Quantum has unveiled three new solutions to integrate the cloud into multi-tier, hybrid storage architectures for demanding data workloads. The new Q-
Cloud Production Platform Produce Ip-Based Live Television Broadcasts
DutchView Infostrada, part of the NEP worldwide network, recently launched Cloud Production, its revolutionary comprehensive IP-based video production
Supershere And Oculus To Partner For Upcoming Conference Livestreams
Supersphere is joining forces with Oculus to live stream keynotes and immersive eSports tournaments at the upcoming Oculus Connect Conference, 26-27 S
NATO's Public Diplomacy Division To Use Synamedia D2C Streaming Technology
Synamedia has announced that NATO's Public Diplomacy Division will be using Synamedia D2C streaming technology to live stream NATO's 75th anniversary
Brompton Technology To Participate In InfoComm Asia Trade Show
Brompton Technology is to participate in this year's InfoComm Asia trade show, where it will be supporting three of its panel manufacturing partners,
Art'istic Production Selects Riedel's Simplylive Production Suite
Riedel Communications has announced that Art'istic Production, a French-based video production and live broadcasting services company, has chosen the
Qvest Media Brings Trend-Setting Solutions To IBC
Qvest Media has made a statement at this year's IBC Show with demonstrations around its popular lineup of cloud solutions. Demonstrating on Stand 3.B4
Success For IBC Technology Booster Event
Day one of the IBC Technology Booster offered a unique, interactive insight on 'Floating Cloud Concepts for New Business' to a sell-out audience of el
Marquis Broadcast To Demo Hybrid Cloud Production
Marquis Broadcast is to demonstrate hybrid and pure-play cloud production at CABSAT 2018 later this month, Stand ZB6-C44. Project Parking now features
Marquis Broadcast Transforms Its Business With Hybrid Cloud Production
The company aims to decouple people and operations from infrastructure and technical complexity. There's been a big shift in the industry recently, fr
Qvest Media To Unveil Qvest.Cloud At IBC
Qvest Media is to unveil its latest development, Qvest.Cloud, at the upcoming IBC show in Amsterdam, 14-18 September. The company will demonstrate its