ASG Promotes Michele Ferreira To Chief Business Officer

Advanced Systems Group (ASG) has promoted Michele Ferreira to the newly created position of Chief Business Officer as the technology and services provider continues to expand its operational infrastructure to support future growth.

Ferreira, who previously served as Vice President of Systems Integration, will report directly to Chief Financial Officer Amy Zeno in her new role.

The appointment reflects ASG's ongoing investment in strengthening the business systems and operational processes that underpin its technology and services for media organisations and content owners.

As Chief Business Officer, Ferreira will oversee a range of operational functions, including enterprise resource planning (ERP), information technology, purchasing, logistics and other core business operations. ASG said her role will focus on ensuring that the company's people, processes and technology remain aligned with its long-term strategic objectives while supporting continued operational excellence.

"Michele has been instrumental in helping ASG build the operational foundation of our system integration team and supporting its growth," said Dave Van Hoy, President of ASG. "She has a unique ability to align people, processes, and technology in ways that strengthen how we operate and, ultimately, how we serve our clients. Our goal at ASG is always to better serve our clients with our best counsel and continually improve. As we continue to improve our business operations, we're creating an even stronger foundation for delivering technology, services, and projects more efficiently, and at the high level of quality our clients require."

During her time as Vice President of Systems Integration, Ferreira led the development of the operational infrastructure supporting ASG's systems integration business. Her work included improving project management processes, streamlining delivery operations and implementing business tools designed to increase efficiency across the organisation.

With a background spanning engineering and business management, Ferreira brings experience leading systems integration organisations and is expected to play a key role in strengthening collaboration across ASG's business units.

"My goal is to ensure that the systems supporting our business evolve in alignment with the needs of our customers," said Ferreira. "As we continue to improve our business operations, from ERP and IT to purchasing and logistics, we're establishing a solid foundation for greater growth across the company."

Ferreira also highlighted the importance of collaboration across the business.

"I'm passionate about building organizations that continuously improve," she said. "This role gives me the opportunity to connect people, processes, and technology across the company so we can work smarter, measure our progress more effectively, and provide an improved experience for our clients. I'm excited about the opportunity to expand and improve how we execute the many systems we deliver and services we bring to our clients. My passion for this industry grows as I can have an impact on ASG’s breadth of services and what our clients do every day."

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