ASG Appoints Derek Pezzotti As Senior Account Executive

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Derek Pezzotti as Senior Account Executive.

Pezzotti joins ASG's Production and Innovation team, where he will focus on expanding the company’s presence within the sports and venue market.

In his new role, Pezzotti will work closely with ASG’s consulting, design, engineering and integration teams to support clients delivering complex live production environments. He will report directly to Claudia Souza, Chief Innovation Officer at ASG.

"Adding Derek to the team reinforces ASG's commitment to the dynamic live sports market," said Souza. "Clients in this space need partners who understand both broadcast-grade technical requirements and the unique operational demands of in-venue production. Derek brings exactly that combination. He has deep industry relationships, hands-on systems experience and a practical approach to delivering innovative and reliable solutions. That expertise will help customers bring major-event quality and repeatable workflows to every production, from campus stadiums to international sports rights holders."

Pezzotti brings nearly 20 years of experience across sports team and event operations, broadcast news, broadcast equipment manufacturing and, most recently, broadcast technology consulting for stadium environments. This breadth of experience provides a comprehensive understanding of how venues are planned, procured, built and operated, enabling faster project development and solutions that align technical performance with commercial objectives.

"As a company that routinely delivers complex, mission-critical systems, ASG will benefit from Derek’s practical stadium experience and proven ability to bring teams together," Souza added. "Given his extensive knowledge, he can communicate clearer requirements from the start, which means smoother integration of solutions that improve uptime, lower the total cost of ownership, and create better viewer experiences - across broadcast, digital and mobile platforms."

Commenting on his appointment, Pezzotti said: "ASG has the reputation, footprint and engineering depth needed to scale sports and venue projects with real commercial impact. There’s a lot of momentum in this market, and the opportunity to build workflows that meet the needs of live sports production is exciting. Working together - with clients, consultants and manufacturers - is how complex projects succeed. That team-first approach is what will make the difference for customers choosing ASG."

The appointment further strengthens ASG’s capabilities in delivering integrated, high-performance solutions for live sports and venue-based production environments.

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