Bolin Technology Enters Japanese Market With Strategic Partnership

Bolin Technology has announced a new strategic partnership with Tokyo-based Nippon RAD Inc.

The agreement marks Bolin's first formal presence in Japan and represents a significant step in expanding its footprint across the fast-growing Asia-Pacific market for IP-based broadcast and ProAV technologies.

Under the partnership, Nippon RAD will act as Bolin's strategic business partner in Japan, providing sales, technical support and product demonstrations for the company’s full portfolio of PTZ cameras and accessories.

Nippon RAD, headquartered in Tokyo, operates across IoT, AI development, enterprise technology and AV, with its Broadcast/AV division well established in Japan’s professional video and systems integration sectors. Its industry experience and market access position the company as a strong local partner for Bolin as it seeks to grow in one of the world’s most advanced broadcast technology markets.

"We are excited to welcome Nippon RAD to the Bolin family as our strategic partner and first official reseller in Japan," said Kyle Lo, CEO of Bolin Technology. "Their deep experience in broadcast and AV markets, combined with their local market knowledge and technical expertise makes them an ideal partner. We look forward to working together to deliver outstanding solutions and support to Japanese customers."

Takayuki Otsuka, President and CEO of Nippon Rad Co., Ltd., also welcomed the agreement. "We are deeply honored to become the first sales agent in Japan for Bolin Technology, a company with a strong global track record and outstanding customers. We are delighted to offer their products, featuring superior mechanisms and transmission technology, to our Japanese customers. Our company provides engineering capabilities in proposing total systems related to AV, including advanced display management systems, manufacturing DX, IoT, and AI image analysis. Incorporating these high-performance cameras into our lineup will enable us to provide seamless solutions from input to output, which is truly remarkable."

The partnership places Bolin alongside other major global imaging and camera brands headquartered in Japan and highlights its increasing influence as a technology innovator in PTZ cameras and AV over IP systems used in remote production, live broadcasting, virtual production, live streaming, Pro AV, education and corporate environments. It also aligns with both companies’ commitment to supporting Japan’s transition from baseband to IP-based AV infrastructures.

The announcement comes ahead of the InterBEE Show in Chiba, where Nippon RAD will showcase Bolin's indoor and outdoor PTZ cameras and AV over IP offerings. The two companies have already been appearing jointly at regional events across Japan, introducing Bolin’s technologies to local integrators and end users.

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