Operative Appoints New CEO

Operative has appointed Mike Napodano as Chief Executive Officer, marking the next step in the company's evolution as it accelerates platform innovation, deepens customer partnerships, and expands adoption of its AI-powered product suite across the media industry.

This appointment represents an important milestone in Operative's next phase of growth, as the company advances its leadership position and strategic vision to deliver greater operational excellence, customer success, and scalable innovation for its global customer base.

"This is an exciting moment for Operative," said Mike Napodano, CEO of Operative. "We've built a remarkable foundation of world-class products, deep customer partnerships, and a trusted position with the biggest brands in media. As the industry continues to evolve, our focus is on scaling that foundation with the technology and intelligence that help our clients operate smarter, grow faster, and unlock new value across every screen."

With a proven track record in technology and operational leadership, Napodano brings more than 25 years of experience driving transformation across some of the world’s most recognized media and entertainment brands. Before joining Operative, he served as Chief Technology Officer at Disney ABC Television Group, leading enterprise initiatives spanning advertising technology and distribution. Before that, he was SVP & CIO for Sales, Research, and Analytics at NBCUniversal where he helped modernize the company’s data and technology operations.

Since joining Operative in 2019, Napodano has played a pivotal role in scaling the company’s cloud solutions, driving delivery excellence, and strengthening its partnerships with leading global media companies.

www.operative.com