Broadcast News

Bookmark and Share

Operative Appoints Senior Vice President, EMEA

News Image
Operative, the ad management platform of choice for the world's largest media brands, has appointed Said Bacho as Senior Vice President, EMEA.

With immediate effect, Bacho joins Operative on a full-time basis after engaging with the company as a consultant. During his consultancy period, he has contributed to the development of Operative’s go-to-market strategy in EMEA, which has resulted in a number of new international business opportunities.

In his new role, Bacho will manage Operative's business in Europe, Middle East, Africa, and India with particular emphasis on growing its regional sales and account management teams.

Bacho brings to Operative many years' experience working in the broadcast media technology markets. Most recently, he was Chief Business Development and Marketing Officer with Snell Advanced Media, having previously worked as Senior Vice President - EMEA with Grass Valley, Vice President Sales & Marketing - Middle East, Africa, & South Asia with Imagine Communications & GatesAir, and Managing Director - Middle East & North Africa with Avid.

"I am thrilled to be joining Operative at this exciting time of the industry's transition. In just a few short months, I have been working with the team to identify many exciting opportunities that exist throughout the EMEA region," stated Bacho. "Now, this appointment delivers a clear customer-focused message and represents a solid forward-thinking commitment by Operative to the existing and new client base in EMEA and internationally.

"This senior level appointment is in line with Operative's initiative to expand its business internationally and is key to drive the next phase of Operative's growth in EMEA and international markets. With the anticipated launch of Operative's next generation ad technology product AOS, Operative is doubling down this year to ensure the right expertise across all organizations are in place to be successful for growing its list of media customers. “Said has an excellent track-record of breaking into new markets and clients, expanding business in existing accounts, driving significant increases in revenue and profitability, and managing multi-cultural cross-functional teams, complex projects & partnerships through effective field sales & marketing organization enablement," commented Lance Roncalli, Chief Revenue Officer at Operative.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Pronology Displays Asset Management Solutions At 2017 NAB NY Show
Pronology, a developer of cutting-edge tapeless workflow solutions, will showcase a selection of its asset management and encoding tools at NAB NY 201
Argosy To Highlight Power Management Solutions
Argosy has announced that it will exhibit flexible and customised power management solutions when exhibiting at IBC2017 next month. The mix of power m
NFTS Launches Location Management Course
The National Film and Television School (NFTS) has unveiled details of a new course it is to launch; the Certificate Course in Location Management for
Marquis Broadcast – Media Management Made Simple
As storage capacities grow and timescales shrink, managing your media and metadata has never been more important. Whether you're a large broadcaster o
Spot & Spin To Launch Pay-As-You-Go Content Management Services At NAB
Spot & Spin is to launch its range of pay-as-you-go content management services at the the 2017 NAB Show in Las Vegas. "Spot & Spin gives film and tel
GoSub Announces New Additions To Its Management Board
GoSub, Ooona's media localization training services arm, has announced that Prof. Jorge Díaz-Cintas (co-author of the seminal coursebook Subtitling: C
Vidispine To Unveil Advances In Media Asset Management At NAB 2022
Vidispine, Arvato Systems' brand that provides scalable IT solutions for media and industry, will unveil the latest advances in media asset management
USSI Global Completes Phase 1 Of Its Project Management Services
USSI Global has completed Phase I of its project management services for Intelsat's accelerated C-band clearing and relocation activities. Completed i
Magewell Cloud Multi-Device Management Software Now Available
Magewell has announced the immediate general availability of the Magewell Cloud multi-device management software. Flexibly deployable on an on-premise
Jeremy Rees Hails BVE's Importance Within Diversifying Markets
BFV exclusively talks to Jeremy Rees, TSL Systems Managing Director, about TSL Systems' workflow and the importance of BVE in our diversifying markets
HHB Named Avid's EMEA Audio Top Channel Partner
HHB Communications and its post-focused division Scrub have been named Avid's EMEA Audio Top Channel Partner. This is the third time in four years tha
Point Source Audio Appoints EMEA Business Development Manager
Experienced industry professional Gerry Forde has become the latest member of the Point Source Audio family, taking on the new role of Business Develo
Mediaproxy Appoints VP Of Sales And Solutions For EMEA
Mediaproxy has appointed Rajesh Patel as its new Vice President of Sales and Solutions for Europe, Middle East and Africa (EMEA). Patel most recently
Sarah Yule Joins Audio-Technica As New Sales Director EMEA
Former Director of Sales at VC-backed music creation start-up ROLI, Sarah Yule has joined Audio-Technica Europe as the new Sales Director EMEA. Ms Yul
Media Links Announces New EMEA Partners
Media Links has named five new authorised partners in Europe. As part of Media Links' Partner Programme, which was launched at IBC in 2016, the compan