Operative Launches AI-Powered Revenue Management Platform

Advertising management provider Operative has launched a new AI-powered revenue management solution designed to support digital-first media organisations.

The company announced the release of AOS for digital media, a platform aimed at helping media companies scale advertising revenue, diversify their offerings and modernise their operations.

Built on Operative's existing intelligent media management platform, the new system combines digital-specific functionality with enterprise-grade operational tools. According to the company, the platform provides a ready-to-configure foundation that reduces typical implementation timelines by around 80%, allowing organisations to deploy the system more quickly and accelerate time to value.

The platform is intended for digital media businesses across sectors including digital publishing, streaming, digital out-of-home (DOOH), digital audio, commerce and retail media. It brings together data from sales, operations and analytics into a single system designed to help organisations manage and monetise digital advertising inventory more effectively.

AI-powered intelligence is embedded into operational workflows, enabling teams to improve inventory monetisation and yield, shorten sales cycles and identify new revenue opportunities across multiple channels.

AOS for digital media introduces several new capabilities tailored to the workflows and inventory requirements of modern digital media companies.

Among them is AOS Insights, which uses data tools from Google including Looker and BigQuery to deliver on-demand business intelligence within the AOS workflow. The feature provides analytics and visualisation tools designed to support faster, data-driven decisions around pricing, revenue performance, inventory usage and sales activity.

Other features include streamlined CRM functionality for account management and pipeline tracking, programmatic management tools that unify direct and programmatic advertising channels within a single platform, and pre-configured integrations with major industry platforms.

These integrations include systems from companies such as Salesforce, Google Ad Manager and FreeWheel, enabling organisations to accelerate operational readiness and achieve faster return on investment.

Bryan Scivolette, VP Product Management at Operative, said the platform was designed to address the growing complexity facing digital media companies.

"Digital media companies increasingly need enterprise-level sophistication, intelligence, and control to manage fragmented channel portfolios, rising campaign performance demands, and disparate systems and data sources to drive new ad revenue," said Bryan Scivolette, VP Product Management at Operative. "With AOS for digital media, we’ve delivered a purpose-built solution that expedites adoption while providing the operational effectiveness and scalability of the AOS platform. The result is faster time to value, and a digital-first monetization solution that grows with their business."

Operative said the new offering includes a structured and accelerated implementation process, ongoing support from the company's specialists, and flexible customisation options to allow organisations to tailor the platform to their specific operational needs.

operative.com