Astro Selects ThinkMediaAI

ThinkAnalytics has announced that Astro, the leading media and content company in Malaysia, has again chosen ThinkAnalytics to drive viewer engagement on its sooka streaming service.

Astro went live with ThinkMediaAI at the end of April and is already reporting that ThinkMediaAI’s personalized user experience and enhanced content discovery is increasing usage and viewing time.

sooka features a mix of free, ad-supported channels (including FAST) and premium streaming services that showcase global and local live sports, Asian entertainment, children’s entertainment and curated local originals.

The deployment of ThinkMediaAI for sooka is based on ThinkAnalytics' proven track record as a leading recommendation engine provider in the media industry. Other factors that influenced Astro's decision included ThinkAnalytics' customer focus, support, and a solution that is designed to integrate seamlessly with third party platform providers.

ThinkMediaAI is the focal point of the personalisation experience and content curation on the sooka platform. By deploying ThinkMediaAI, sooka now delivers better content discovery and personalised content recommendations. This new platform also meets Astro’s needs for future-proof scalability and operational resilience.

A flexible, modular solution, ThinkMediaAI uses AI to increase user engagement and monetization opportunities across subscription and addressable advertising. In addition, Astro deploys ThinkMediaAI for A/B testing, enhancing editorial curation workflows, and metadata enrichment. Astro has chosen to use ThinkMediaAI as a fully managed SaaS service running on AWS.

Euan Smith, Group CEO of Astro, said: "We're excited to leverage the power of ThinkAnalytics’ AI to deliver the latest in personalised user experiences, search, and recommendations to our users. With the deployment of ThinkMediaAI on sooka, we can enhance viewer engagement and improve overall efficiency, while delivering a more seamless and enjoyable experiences."