Broadcast News

Bookmark and Share
21/12/2021

Astra Selects Kaltura TV Platform

News Image
Astro has selected the Kaltura TV Platform to power sooka, its new streaming service targeted at millennials.

Leveraging the multiple benefits of Kaltura Cloud TV, sooka went live in June across Malaysia and is hosted on Amazon Web Services (AWS).

Astro selected the Kaltura TV Platform for sooka following a competitive Request for Proposals (RFP). Kaltura technology enables Astro to deliver linear channels, live events and on-demand viewing experiences on web and iOS and Android mobile devices.

Astro chose Kaltura as its technology partner due to its multiple worldwide reference cloud TV deployments. Additionally, a major influencing factor was the inherent flexibility of the Kaltura TV Platform. This allowed Astro to incorporate multiple business models and payment methods such as Google In-App Billing, and Apple In-App Purchase, with Direct Carrier Billing soon to follow.

Kaltura furthermore demonstrated the power of its productized approach to deploying cloud TV projects. It delivered the solution for sooka in under six months, enabling the service to be live in time to stream UEFA EURO 2020. This resulted in a high-impact debut for sooka, which ranked the number one entertainment app on Google Play within two weeks of launch.

sooka offers its viewers a freemium package with a selection of ad-based content that can be expanded into broader content bundles based on multiple subscription plans. It delivers live sports events like the Premier League, Euro 2020, Olympics 2020, BWF badminton, NBA, and Formula 1 as well as over 4000 hours of Malaysia’s favorite Malay and Asian dramas, movies, and variety shows, with an upcoming pipeline of sooka originals and exclusives.

"We created sooka as a standalone streaming service offering to capture the digital and mobile-first millennials with a unique value proposition in the face of an increasingly crowded OTT space. The flexibility of Kaltura's TV Platform allows us to quickly adapt to viewer preferences and engagement models and it supports our business model. Kaltura was able to smoothly integrate the solution into our existing ecosystem, and very rapidly meet our tight timeline," said Euan Smith, Chief Executive Officer of Pay-TV and Group COO at Astro.

"We are very excited to support Astro," said Sameer Vuyyuru, Director, Head of Worldwide Telecommunications Business Development at AWS. "Being chosen to enable Kaltura to deliver sooka to customers is another strong endorsement of the cloud TV capabilities made possible through the work of Kaltura and AWS."

www.kaltura.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

01/08/2017
Conductor Cloud Rendering Platform Launches At SIGGRAPH 2017
Conductor Technologies has announced the general availability release of its Conductor cloud rendering platform. Highly scalable and secure, Conductor
12/12/2018
Guigo TV Launches OTT Offering Powered By VO's TVaaS Cloud-Based TV Platform
Viaccess-Orca (VO) has announced that Brazil's Guigo TV is launching a new OTT offering powered by VO's TVaaS cloud-based TV platform, VO's DRM soluti
18/05/2022
The Good Clinic Deploys Carousel Cloud Digital Signage Software
Carousel Digital Signage is helping Minnesota-based primary healthcare provider The Good Clinic deliver valuable patient-facing communications with Ca
28/11/2017
InTheBox, Gospel TV Launch Their First TV Channels With Veset's Cloud Playout
InTheBox and Gospel TV have announced the launch of their first TV channels using Veset Nimbus, the channel creation platform. InTheBox has introduced
06/12/2018
Insight TV - The Most Adventurous TV Channel In The World
Insight TV has significantly grown over the last three years and has recently partnered with TCL to create a Smart TV app. BFV talks to CEO Rian Beste
30/11/2018
Broadcast Solutions Implements HD TV-Studio Facility For Switch TV
Broadcast Solutions has implemented a new HD TV-studio facility for Switch TV, a new channel from Nairobi, Kenya. Broadcast Solutions with their Hunga
16/01/2018
Rohde & Schwarz To Deliver TV Broadcast Platform
Arabsat has selected Rohde & Schwarz to build an IP-based TV broadcast platform for Tunisian broadcaster, Office National de Télédiffusion (ONT). Work
12/01/2018
DELTA Deploys Amino's MOVE TV Delivery Platform
DELTA, the Netherlands-based provider of internet, TV, telephony and energy, has announced it is deploying Amino's MOVE TV delivery platform. It will
16/01/2019
VITEC To Showcase Capabilities For Its EZ TV IPTV & Digital Signage Platform
VITEC is to showcase the latest capabilities for its award-winning EZ TV IPTV & Digital Signage Platform at ISE 2019 on Stand 14-M200. The chosen solu
14/11/2018
VITEC To Demonstrate EZ TV IPTV & Digital Signage Platform
VITEC is to demonstrate its latest generation EZ TV IPTV & Digital Signage Platform, which features advanced distribution and playback capabilities fo
27/04/2017
Virgin TV & Dolby Appointed To DTG Council
Virgin TV's Director of Digital Entertainment Product Development, Louise Fussell, and Dolby Laboratories' Director of Imaging Standards and Technolog
24/05/2022
TV5MONDE Deploys Harmonic's VOS®360 Cloud SaaS Platform
Harmonic has announced that leading French-language entertainment provider TV5MONDE is streaming its channels to millions of households with Harmonic'
31/03/2016
TMD Hands Over First Phase Workflow Platform To Astro
TMD has handed over the first phase of a comprehensive file-based workflow platform at Astro, the leading satellite broadcaster for south-east Asia. F
30/10/2019
Broadpeak's Solutions Gain Momentum In Android TV Environment
Broadpeak® has announced that its nanoCDN™ multicast ABR and umbrellaCDN™ CDN selection solutions are gaining significant momentum in the Android TV e
30/07/2021
NAGRA Platform Powers New Claro Box TV
Claro Colombia has introduced a new Android TV-based set-top box powered by NAGRA's OpenTV Video Platform. Claro Box TV, which was launched in June, a