Broadcast News

Bookmark and Share
21/12/2021

Astra Selects Kaltura TV Platform

News Image
Astro has selected the Kaltura TV Platform to power sooka, its new streaming service targeted at millennials.

Leveraging the multiple benefits of Kaltura Cloud TV, sooka went live in June across Malaysia and is hosted on Amazon Web Services (AWS).

Astro selected the Kaltura TV Platform for sooka following a competitive Request for Proposals (RFP). Kaltura technology enables Astro to deliver linear channels, live events and on-demand viewing experiences on web and iOS and Android mobile devices.

Astro chose Kaltura as its technology partner due to its multiple worldwide reference cloud TV deployments. Additionally, a major influencing factor was the inherent flexibility of the Kaltura TV Platform. This allowed Astro to incorporate multiple business models and payment methods such as Google In-App Billing, and Apple In-App Purchase, with Direct Carrier Billing soon to follow.

Kaltura furthermore demonstrated the power of its productized approach to deploying cloud TV projects. It delivered the solution for sooka in under six months, enabling the service to be live in time to stream UEFA EURO 2020. This resulted in a high-impact debut for sooka, which ranked the number one entertainment app on Google Play within two weeks of launch.

sooka offers its viewers a freemium package with a selection of ad-based content that can be expanded into broader content bundles based on multiple subscription plans. It delivers live sports events like the Premier League, Euro 2020, Olympics 2020, BWF badminton, NBA, and Formula 1 as well as over 4000 hours of Malaysia’s favorite Malay and Asian dramas, movies, and variety shows, with an upcoming pipeline of sooka originals and exclusives.

"We created sooka as a standalone streaming service offering to capture the digital and mobile-first millennials with a unique value proposition in the face of an increasingly crowded OTT space. The flexibility of Kaltura's TV Platform allows us to quickly adapt to viewer preferences and engagement models and it supports our business model. Kaltura was able to smoothly integrate the solution into our existing ecosystem, and very rapidly meet our tight timeline," said Euan Smith, Chief Executive Officer of Pay-TV and Group COO at Astro.

"We are very excited to support Astro," said Sameer Vuyyuru, Director, Head of Worldwide Telecommunications Business Development at AWS. "Being chosen to enable Kaltura to deliver sooka to customers is another strong endorsement of the cloud TV capabilities made possible through the work of Kaltura and AWS."

www.kaltura.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

12/12/2018
Guigo TV Launches OTT Offering Powered By VO's TVaaS Cloud-Based TV Platform
Viaccess-Orca (VO) has announced that Brazil's Guigo TV is launching a new OTT offering powered by VO's TVaaS cloud-based TV platform, VO's DRM soluti
28/11/2017
InTheBox, Gospel TV Launch Their First TV Channels With Veset's Cloud Playout
InTheBox and Gospel TV have announced the launch of their first TV channels using Veset Nimbus, the channel creation platform. InTheBox has introduced
31/03/2016
TMD Hands Over First Phase Workflow Platform To Astro
TMD has handed over the first phase of a comprehensive file-based workflow platform at Astro, the leading satellite broadcaster for south-east Asia. F
27/02/2024
Rakuten TV Announces Multiple New Deals In Europe
Rakuten TV has consolidated its position as a key partner for telecommunications, announcing multiple new deals in Europe at MWC 2024. Rakuten TV has
13/03/2024
Mediaproxy Supplies LogServer Platform To Sky Deutschland
Mediaproxy has supplied its LogServer logging platform to Sky Deutschland to replace a previous recording set-up for their Sports Channels. The instal
20/03/2023
Playbox Neo To Display Broadcast TV Channel Branding And Playout Solutions
PlayBox Neo is to demonstrate the latest additions to its range of broadcast TV channel branding and playout solutions at the NAB Show in Las Vegas. E
13/03/2023
Amagi Teams Up With FINTECH.TV
Amagi has partnered with the leading global fintech news provider, FINTECH.TV, to launch, distribute, and monetize its channel on Free Ad-supported St
18/06/2019
Simplestream's Cloud TV Platform Selected By IDEAL Systems
Simplestream's Cloud TV platform has been selected by IDEAL Systems, to provide the OTT element of its new Enterprise Media Platform. The IDEAL System
14/11/2002
Reality TV launched on NTL digital TV service
NTL have secured the rights to carry Reality TV, the UK channel dedicated to reality programming, as part of their digital television basic package. T
22/03/2023
VO To Showcase How Its TV Operators Grow Their Business With Sustainable Technologies
Viaccess-Orca (VO) will showcase how it is empowering TV operators and service providers to grow their business with sustainable technologies at NAB 2
01/03/2023
VO To Display Its End-To-End TV Platform
Viaccess-Orca (VO) is to showcase its powerful, end-to-end TV Platform with AI-based Targeted TV Advertising and FAST capabilities, innovative Anti-Pi
09/05/2023
ADTH To Produce Officially Certified NEXTGEN TV Upgrade Accessory Receivers
Atlanta DTH (ADTH) will be the first vendor to produce officially certified NEXTGEN TV upgrade accessory receivers. The ADTH NEXTGEN TV Box is powered
25/02/2019
TV Nitrička And TV Zobor Acquire EXEcutor HD Combo Server
TV Nitrička with TV Zobor have acquired from PBT EU an EXEcutor HD Combo server. The solution is comprised of the PlayBox AirBox Neo for playback
06/12/2018
Insight TV - The Most Adventurous TV Channel In The World
Insight TV has significantly grown over the last three years and has recently partnered with TCL to create a Smart TV app. BFV talks to CEO Rian Beste
30/11/2018
Broadcast Solutions Implements HD TV-Studio Facility For Switch TV
Broadcast Solutions has implemented a new HD TV-studio facility for Switch TV, a new channel from Nairobi, Kenya. Broadcast Solutions with their Hunga