Grass Valley To Bring Its Media Production Expertise To ISE 2025

Grass Valley is bringing its media production expertise to ISE 2025 to demonstrate how the GV Media Universe and its AMPP platform are benefiting organisations in the live events, sports, houses of worship, corporate and education sectors.

With a 65-year heritage in pioneering solutions for the media and broadcast industry, Grass Valley is transforming media production by making cutting-edge broadcast technology accessible to all content creators, regardless of size or budget. Grass Valley's innovative solutions, such as the game-changing AMPP platform, are helping to democratise the production process to support organisations in realising their highest production value ambitions.

AMPP is Grass Valley's microservices-based media production platform enabling efficient and flexible production workflows for live content creation, management, and distribution. The platform is the driving force behind productions at the G20 Summit, 2024 RallyX Championship, and the Global Leadership Summit. AMPP also has been empowering cloud production capabilities for companies like Gfinity, Electronic Arts Competitive Gaming Entertainment, and Corrivium.

"AMPP has become a cornerstone for live production on a global scale – from local sporting events to major international programming for Tier 1 media brands – enabling customers to reduce operational costs, gain flexibility, and drive new revenue streams," said Jon Wilson, Grass Valley President and COO.

"We are shaping the future of media production for organisations across the pro AV and media landscape, and we're excited to be at ISE this year to showcase the power of AMPP and the GV Media Universe."

With usage now exceeding 10 million hours per month, AMPP's rapid 300% increase in adoption over the last 12 months emphasises how organisations with media production requirements are benefiting from software-defined workflows that are flexible, scalable, efficient, and affordable.

Solutions like Framelight X asset management and Playout X systems – deployed for the G20 Summit and DMC Rally X projects – have been primary drivers of this momentum, creating significant cost efficiencies for customers.

So too have deployments of Grass Valley’s LDX Series cameras (deployed on country music artist Morgan Wallen’s One Night at a Time tour), Creative Grading system, and suite of leading live production tools. All of which are being demonstrated on Grass Valley’s stand (4P660) at ISE 2025.

Grass Valley's strategic partnerships with key players such as Diversified, ES Broadcast, and Arabsat further underline the company’s commitment to enhancing product innovation for the broadest possible mix of customers.

"Broadcast-grade production technology is no longer the preserve of traditional broadcasters and TV networks," explained Grass Valley Executive Chairman and CEO, Louis Hernandez Jr. "Access to cutting-edge media production solutions is now within reach for a broader pool of organisations, a transformation that technology providers such as Grass Valley have been instrumental in enabling.” Hernandez Jr. will explore these themes during his keynote session at ISE 2025’s AV Broadcast Summit on Wednesday February 5th, in which he will demonstrate how technology solutions from Grass Valley are enabling a new roster of media publishers to deliver high-quality productions.

"The ongoing democratisation of media solutions will see accelerating deployments of technology in non-traditional broadcast environments such as corporate, education, and houses of worship, as well as providing areas like sports, live events, and esports with new production and streaming capabilities," he explained.

For organisations in all these sectors, access to agile, simple and affordable media production solutions is now more within reach than ever before, as the Grass Valley team will demonstrate at the Fira Barcelona Gran Via in February.

"ISE is an incredible showcase of technology innovation. It has become the show where inter-connected technologies from peer industries such as M&E, pro AV, pro audio, and CE come together on the same show floor," said Wilson. "We're looking forward to meeting our partners, existing and new customers in Barcelona, as we showcase the game-changing power of the Grass Valley Media Universe to the AV community."

Grass Valley is exhibiting at ISE 2025, February 4th-7th, at the Fira Barcelona Gran Via. Visit stand 4P660 to experience the full range of solutions for the corporate, education, houses of worship, live events, and sports sectors, including the high performance LDX range of cameras, bundled software-based application solutions for simplifying live event production (Live Producer X/Event Producer X), and the AMPP ecosystem.

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