Broadcast News

Bookmark and Share

S4C Partners With Little Dot Studios

News Image
S4C and award-winning digital content studio and media network, Little Dot Studios, have announced a new partnership to bolster the public service media provider's YouTube offering ( and put Welsh content on the world stage.

A further departure from traditional broadcasting, the progressive move reinforces S4C’s commitment to future-proofing its output and showcasing Welsh language and culture. S4C has received £7.5 million of additional funding from the UK Government's Department of Culture, Media, and Sport to develop the provision on digital platforms.

Audiences can expect to be entertained by some of S4C's most popular brands and talent, such as the sofa stars of Gogglebocs Cymru (Gogglebox Wales), fire chef and award-winning presenter Chris ‘Flamebaster' Roberts' global adventures, bilingual prison drama Bariau and a YouTube-first series starring Wales footballer Oli Cooper and his partner Tanwen Cray.

S4C will collaborate with Little Dot Studios to establish innovative ways of engaging wider audiences, building on the success of its main YouTube channel which has seen a surge in engagement in recent years. The broadcaster's annual report for 2022/23 noted that the number of hours of S4C content watched on YouTube had almost doubled within a year.

With an increasing focus on digital-first audiences, the channel will continue to tap into cultural trends, world-class talent, major sporting events and more. Viewers will be able to discover a variety of content on the platform, including a bespoke bilingual series with YouTube stars Jon and Emilie James, whose videos documenting their mortgage-free project 'Camp Out West' have garnered millions of views, and exclusive interviews with high-profile figures from the likes of Donald Trump to Wrexham A.F.C. co-owners, Ryan Reynolds and Rob McElhenney.

Chris 'Flamebaster' Roberts, who scooped Best Presenter at both BAFTA Cymru and RTS Cymru awards in 2022 and 2023 respectively, says:

"It's vitally important for S4C to be accessible to all and YouTube is a great way to connect with a new audience.

"We're proud of our heritage and language, and it's important for Welsh culture to be seen and heard around the globe.

"It's great to know that my content will be available to watch on S4C’s YouTube channel – it’s there for all the world to see!"

Founded in 2013, Little Dot Studios (an All3Media company) specialises in creating meaningful connections between premium content and digital audiences.

James Loveridge, Managing Director of Entertainment at Little Dot Studios said: "Our collaboration with S4C is focused on championing the broadcaster’s profound legacy in showcasing Welsh language and culture across global social platforms. Leveraging their extensive library of long-form, television-quality content, we anticipate a significant boost in engagement with diverse audiences, fostering increased watch-time and ultimately enhancing revenue for S4C."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Katara Studios Upgrades Studios
Now that many creative studios have adopted 4K as the production and post standard, demand for 8K support across global creative pipelines is on the u
Escape Studios Unveils Immersive Online Presence
Escape Studios has unveiled a modernised and immersive online presence – thanks to its partnership with multi-award-winning creative design agency, Th
Amazon Studios Teams Up With ARRI
Amazon Studios and ARRI have collaborated on an exclusive, in-depth video featurette about 'The Lord of the Rings: The Rings of Power,' analysing the
ReadySet Studios Delivers Extensive VP For Music Video
ReadySet Studios has delivered extensive virtual production (VP) and in-camera VFX (ICVFX) services for Mia Nicolai & Dion Cooper’s Burning Daylight m
BBC and S4C Join Forces For Welsh Viewers
The BBC Governors and the S4C Authority have announced a new strategic partnership for the development of programming and services for Welsh language
Miguel Vila Joins ITV Studios Iberia
Nathalie Garcia, Managing Director of the recently formed/launched ITV Studios Iberia, has announced Miguel Vila has been appointed as the company's C
ITV Studios And Fusebox Games Renew Deal
ITV Studios and Fusebox Games have renewed a deal to expand the mobile game Love Island The Game for another three years. Love Island The Game was fir
ITV And ITV Studios Appoints Executive Producer For Continuing Drama
ITV and ITV Studios has appointed Iain MacLeod as Executive Producer for Continuing Drama. With immediate effect, Iain will be responsible for leading
Vision Studios Creates Gripping Greenpeace Video For Domino
Major international studio and facilities enterprise Vision Studios was chosen by Domino Productions to host a powerful four minute video for Greenpea
Doughty Makes Its Mark On Celebro Media's New London Studios
Celebro is a global broadcast TV company that rents out production and studio space around the world. All studios are located in prime city centre loc
Racquet Studios Strategic Partnership with Video Screen Services
Racquet Studios – a new and ambitious UK virtual production facility – has revealed a brand new strategic partnership with Video Screen Services (VSS)
STV Studios And NBCUniversal Sign Series Development Deal
STV Studios and NBCUniversal have signed a series development deal for innovative reality format, The Underdog, in the US. The format, created by STV
Record TV Refits Its Audio Production Studios
Avid® has announced that Record TV, one of Brazil's leading TV broadcasters, has refitted its audio post-production studios with the Pro Tools | HDX™
Sky Studios Elstree Hosts Series Of Special Events
This October half-term, Sky Studios Elstree welcomed thousands of local residents to a series of special events on site to mark the completion of the
Alaska Studios Opens A PMC-Equipped Dolby Atmos Facility
A musical hub catering for every stage of an artist’s project has opened in Belgium with a Dolby Atmos mixing and mastering studio at its core. Locate