S4C Awards Slam And Darlun Contract To Produce Bold New Digital Content

S4C has announced that production companies Slam and Darlun have been awarded a contract to deliver a new package of digital content designed to capture the heart, humour, and soul of Wales.

Darlun, based in North Wales, and Slam, based in the South, successfully secured the competitive tender and will collaborate to produce content aimed at audiences aged 25-44. The project is a key part of S4C's 'More than a TV Channel' strategy, which seeks to transform the broadcaster into a digital-first platform, expanding its reach across multiple online channels while promoting Welsh-language content.

The initiative will deliver 675 minutes of original content over two years, with at least 275 minutes set to be published before 31 March 2026. All content will be specifically designed for YouTube, supported by dynamic social media content to enhance audience engagement.

The planned content will highlight authentic Welsh voices and culture, including features on the popular Welsh cabaret group Cabarela and Rhwydwaith Menywod Cymru, a Facebook networking group for Welsh women. Short-form videos are intended to spark conversation and introduce new audiences to S4C’s YouTube offerings.

Guto Rhun, S4C's Young Audience Commissioner, said: "We're proud to support Darlun and Slam Media with their new partnership to create innovative digital content for audiences aged between 25-44. This project is a significant moment in shaping the future of Welsh digital media, ensuring our content remains relevant and inspiring for new generations.

"S4C has already delivered popular digital content through platforms like Hansh, Cyw and Cwis Bob Dydd. This project will now see us deliver fresh, energetic and inclusive content that will connect digitally with additional communities across Wales."

Llion Iwan, S4C's Chief Content Officer, added: "This digital tender is a cornerstone of our ‘More than a TV Channel’ strategy. By investing in bold, innovative ideas for platforms like YouTube, we are ensuring that Welsh voices thrive in the spaces where people spend most of their time."

Gwion Jones from Darlun commented: "We're very proud to have this opportunity to create new and bold content for S4C's YouTube platform, which will also enable us as a company to develop into one of the main suppliers of digital content in Wales. We have partnered with some of Wales' most well-known brands and have created original and entertaining formats, in order to realise S4C's desire to create a community of worldwide digital viewers."

Ffion Humphreys added on behalf of Slam: "Slam's young team is excited to be part of S4C's digital vision and have the opportunity to create fresh and original content for its loyal audience and new viewers."

www.s4c.cymru/en