TAG Appoints Experience Professionals To Its US Sales Team

TAG has announced the addition of two highly experienced professionals to its U.S. sales team.

Ryhaan Williams and Trevor Skogsbergh have both joined U.S. sales leadership as Directors of Sales – Americas. The announcement of their appointments was made by Kevin Joyce, TAG's Zer0 Friction® Officer, who noted that both individuals bring a wealth of knowledge and expertise to TAG, further strengthening the company’s ability to reach, maintain and support its U.S. customer base.

Joyce commented on the new appointments, said: "The pace of change occurring in the media & entertainment technology space requires deep understanding of the clients’ business requirements and how to provide the best Quality of Service @Scale scale. With a proven track record of client trust and numerous achievements, both Ryhaan and Trevor expand TAG’s ability to support our clients, helping them design the future workflows required to deliver the world’s highest quality content in the most efficient manner. Their expertise and industry knowledge will play a vital role in expanding our market reach and ensuring our customers receive the highest level of support."

Williams and Skogsbergh will work closely with U.S. customers to help them identify new business opportunities and ensure they experience the full range of benefits available through the Company’s multi-level Realtime Media Performance platform. TAG’s solutions enable broadcasters and content owners to reduce the complexity of today’s workflows, keep pace with the change of technology, and provide the tools needed to drive business enablement to the next level including the Company’s unique Zer0 Friction® philosophy that includes the industry’s most flexible licensing approach.

Williams most recently held senior level sales and marketing positions for a range of international manufacturers and systems integrators including ES Broadcast, Comprehensive Technical Group, Reidel Communications, and Joseph Electronics; companies where she established or grew US operations and consistently increased revenue year-after-year. With over 30 years of experience in the broadcast industry, Williams has developed a deep understanding of the technical, financial, and operational interests of an industry in transition and cultivated a far-reaching loyal customer base by consistently delivering the highest-quality service.

"TAG's entire culture, strategy and platform are devoted to its Zer0 Friction® philosophy," said Williams. "I'm so happy to be part of a company that provides the sense of security and continuity customers are seeking in this rapidly evolving industry of ours."

Skogsbergh brings over a decade of specialized experience in sales and business development, with a focus on accelerated content exchange software. He most recently served as Director of Sales – Strategic Accounts for Signiant and before that was a Senior IBM Hybrid Account Manager for eight years where he achieved top performer status consistently. Skogsbergh’s strategic thinking and customer-centric approach align perfectly with TAG’s commitment to delivering cutting-edge solutions that address the unique challenges faced by the media and entertainment industry.

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