Broadcast News

Bookmark and Share

Ateliere Appoints VP Of Sales And Business Development, EMEA

News Image
Ateliere Creative Technologies has announced that Eugene Sarmiento has joined Ateliere as Vice President of Sales and Business Development for Europe, the Middle East, and Africa (EMEA).

With over 15 years of experience delivering innovative and scalable enterprise solutions for media and entertainment customers, he has a proven track record of driving revenue growth with a focus on customer enablement and joint innovation.

Sarmiento offers a dynamic entrepreneurial management style that balances business acumen and technology domain knowledge gained from past roles that have included leadership positions at Operative, Salesforce, and Ericsson. With well-established industry relationships at all levels in customer and partner organisations, Sarmiento will play a critical role in driving growth for Ateliere's cloud-native media solutions and strengthening the company's position in the region.

"As we continue our AI-first approach to address clients' current and future needs, Eugene’s first-hand understanding of customers’ goals and challenges will play a critical role in our continued expansion in the region and beyond," said Ateliere Chief Revenue Officer Kira Baca. "I look forward to his significant impact on our sales efforts and market reach."

In his role, Sarmiento will develop and execute strategic initiatives to support customers’ business objectives. He plans to increase sales team performance through mentorship and close interactions with customers. Sarmiento will also help with the ongoing efforts to capitalise on the momentum and further strengthen Ateliere's channel sales strategy with both system integrator and ecosystem partners. His appointment reflects Ateliere's continued focus on global growth and increasing demand to distribute content across global markets. Sarmiento will be based in London.

Top Related Stories
Click here for the latest broadcast news stories.

Clear-Com Appoints Director Of Sales For The Asian-Pacific Region
Clear-Com® has appointed Peter Fong as the new Director of Sales for the Asia-Pacific region. With system sales and a customer base that continues to
Streamstar Appoints New Sales And Business Development Director
Streamstar has appointed Kevin Fitzgerald as its new sales and business development director. Kevin will be responsible for driving sales, revenue and
Qligent Appoints Business Development And Sales Engineering Posts
Qligent has appointed Art Leisey and Lang Cooksey to newly created business development and sales engineering roles, effective immediately. Both posit
Primestream Appoints Vice President Of Sales And Business Development
Primestream has announced that Ernie Leon, an industry sales executive with more than 15 years' experience, has been named Vice President of Sales and
Primestream Appoints New VP Of Sales And Business Development
Primestream® has appointed experienced industry sales executive Ernie Leon as its new Vice President of Sales and Business Development. Mr Leon, who h
Artel Appoints New Vice President Of Sales And Business Development
Artel Video Systems has announced the appointment of Kevin Ancelin to the newly created position of Vice President of Sales and Business Development.
Ascent Media Appoints Sales And Business Development Europe Manager
Ascent Media Networks Services has announced that Andrew Johnston has been appointed Vice President Sales and Business Development in Europe. Johnston
Ateliere IBC2022 Previews
Ateliere Creative Technologies, a leader in media supply chain solutions, invites IBC2022 attendees to stand 5.G12 to experience Ateliere Connect and 
ChyronHego Announces Appointments To Asia-Pacific Sales Organisation
ChyronHego have announced two new appointments to its Asia-Pacific operation, with Ivy Wee named as the new Vice President of sales, and John Foo as D
Avid Boosts Its Pro Video Team With A Raft Of New Hires
Avid has announced three new hires to further boost its Pro Video sales and channel partner teams across EMEA. The new team will be solely focused on
Atlona Appoints New Sales Team Members
Atlona has appointed four new members to its sales team. Three new regional sales managers and a new inside sales representative have joined the compa
New Promotions Unveiled At DPA Microphones
DPA Microphones has announced three company promotions. Christopher Spahr has been promoted to VP of Sales and Marketing, USA; James Capparelle has be
Synamedia Integrates Ateliere's Technologies
Ateliere Creative Technologies has announced that Synamedia is integrating Ateliere's technologies into its VIVID Workflow-as-a-Service portfolio (Waa
Evolutions Expands With New Sales And Production Roles
Evolutions, a large independent post production facility in Soho, has announced the appointment of two key new staff. Jeremy Davies joins as Business
FremantleMedia appoints top executives for key sales roles
Fremantle International Distribution (FID), the distribution arm of global producer FremantleMedia, has bolstered its team with the appointment of two