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TAG Enhances Its Sales And Technical Teams

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TAG has kicked off 2024 by enhancing its sales and technical teams.

The move reflects the company's ongoing commitment to ensure customers receive a Zer0 Friction® experience, maximum value from their TAG platform, and stay ahead of the technology curve as IP continues to change the broadcast landscape. TAG's Zer0 Friction philosophy allows Broadcasters, Content Creators and Distributors to minimise complexity, manage the pace of change, while competitively enabling business operations.

"As IP grows, the need to monitor, visualise and analyse sources becomes more complex with unprecedented scale levels,” explains Kevin Joyce, Zer0 Friction Officer at TAG. "TAG’s commitment to a Zer0 Friction experience with our unwavering focus on customer satisfaction has resulted in a greater investment in human resources. We understand that our success is intertwined with the success of our customers, and these strategic additions and promotions strengthen the services we offer and enrich the customer experience."

Robert Erickson steps into the role of Vice President of Sales Americas from VP Live Production & Sports. Backed by 25 years of experience, Erickson brings a thorough understanding of emerging and evolving technologies and the know-how to maximise them in the fast-paced broadcast and IT markets. In his new position, Erickson will tap into his visionary approach to ensure customers derive the maximum benefit from TAG’s versatile platform, enabling them to focus on business growth and new opportunities instead of technology. Under Erickson's leadership the sales team is poised to increase customer satisfaction by tailoring solutions to meet each customer’s unique broadcasting needs.

With his extensive background in broadcasting and his technical expertise, Mark Davis is now the Director of Sales – Americas. In his new role, Davis will focus on simplifying the growing complexities of customer workflows, ensuring they fully utilise TAG's capabilities to enhance their operations. Davis will draw upon his deep-rooted technical acumen to help customers navigate the constantly evolving M&E landscape and rapid pace of change inherent in TV broadcasting technologies to optimise business opportunities and operational strategies.

The promotion of Richard Harvey to Customer Success Team Lead – Americas will ensure seamless onboarding and ongoing support for TAG customers. Harvey’s role is crucial in guaranteeing customers experience a smooth transition to TAG solutions, maximise the advantages of the platform, simplify their complex operations, and provide exceptional quality at scale to their clients.

Additionally, TAG welcomes Viktor Rzesanke as a Technical Application Specialist. Rzesanke will be responsible for integrating TAG’s solutions into diverse broadcasting environments to not only enhance but simplify customers’ workflows and facilitate seamless interoperability and customisation.

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