Broadcasters Turn To Avid's Subscription Based Tools And Content Platforms

Numerous post production houses, broadcasters and other content creators are ending their reliance on perpetual license software and are turning to Avid’s subscription-based creative tools and content platforms for optimally flexible and scalable workflows that ensure production resources are always available.

ATG's extensive upgrade includes its replacement of legacy Avid storage systems with the Avid NEXIS | E4™ shared storage platform, enabling any number of editors using Avid and third-party tools to connect, share media, and collaborate on projects in real time from anywhere.

Arab Telemedia Group's CEO Talal Al-Awamleh said, “Our consistent reliance on Avid technologies has been our chosen mark of distinction for more than a decade and a leading reason why clients choose us to produce their stories. Now that we're on subscription for Hollywood's top tools, we know that our teams will always have the most current, powerful capabilities to bring out the best of their creativity and make collaborating easier than ever before."

Helping to advance high-resolution production in the Middle East region, ATG is fully upgrading its state-of-the-art production infrastructure to go beyond 4K to deliver 8K content, one of the first production houses in the Levant region to do so. ATG first adopted cutting-edge production infrastructure solutions from Avid in 2015, which at the time enabled ATG’s swift transition to digital broadcasting and post production. This allowed ATG to bring
its valuable archived productions to on-demand services enjoyed by Arabic audiences around the world.

www.avid.com