Broadcast News

Bookmark and Share

HHB And Avid Host UK Pro Tools|HDX And Pro Tools 10 Launch

A leader in the supply of professional audio technology, HHB and Scrub, its Soho-based subsidiary specialising in serving the post production industry, have held the UK debut of Avid’s Pro Tools|HDX and Pro Tools 10 during a special event at the House of St. Barnabas in London’s Soho Square.
The event was attended by a wide range of customers, which included audio professionals from the broadcast, recording and post production industries. It was deemed a success by all parties involved as the UK’s biggest Pro Tools users and an impressive number of new faces gathered to experience the power and flexibility of the new systems first hand.
Three packed sessions were held throughout the day by Avid Audio Application Specialist Simon Sherbourne, who demonstrated new features that provide scalable solutions, deliver better and faster performance and facilitate easier collaboration.
Eucon Application Specialist Richard Morson was also onsite to help walk visitors through the innovative features of the System 5-MC control surface.
The event went late into the night as visitors stayed on to discuss the benefits of integrating the new Avid products with their systems.
Pro Tools HD 10 features the new AAX (Avid Audio eXtension) plug-in format, which has been optimised to enable better workflows and sound parity when sharing sessions between DSP-accelerated and native-based Pro Tools systems.
Sales and Marketing Manager Nathan Eames of plug-in developer Sonnox was on hand to discuss how the company has already established compatibility with the AAX format.
Scrub Sales Manager Tina Wallace commented: “The launch of Pro Tools 10 and Pro Tools|HDX sees a major step forward for audio post and we were determined to ensure our customers had the opportunity to see it first. Scrub is on the doorstep of so many of the UK’s top post production facilities, which not only helps us provide service and support but makes it possible for us to hold local, convenient events for a community that has very little down time.
"We saw 120 Pro Tools users throughout the day, both established long-term investors and a distinct trend of new converts. These were all very exciting signs for the future of Pro Tools.”
Avid’s Pro Channels Manager - EMEA North Ben Nemes commented: “HHB’s launch event was the perfect opportunity for UK customers to see first-hand what we mean when we say that that Pro Tools 10 and Pro Tools|HDX represents ‘a gigantic leap in sound and speed’.
"The positive reactions we received throughout the day confirm the fact that these new products are exactly what our customers are looking for.”
HHB Communications Limited was founded in 1976 and located in London, HHB Communications is a global leader in the supply of professional audio technology.
Serving in the broadcast, recording and media production sectors, HHB’s unique expertise is also recognised by major manufacturers and innovators, many of which have appointed the company as exclusive distributors of their products. The specialist division, Scrub, serves the needs of the television and film post production industry from premises in the heart of London's Soho.

Top Related Stories
Click here for the latest broadcast news stories.

Digidesign Delivers Music Creation And Speed-Enhancing Features With Pro Tools 7.3 Software
Digidesign has introduced Pro Tools 7.3 software, a powerful new Pro Tools release with an array of exciting new features and speed enhancements for P
Digidesign Adds Value to Pro Tools Systems with New Ignition Pack 2 Bundles
Digidesign has released the new Pro Tools Ignition Pack 2 and Pro Tools Ignition Pack 2 Pro — powerful bundles of creative software and tools availabl
Avid Introduces Pro Tools | HD Native
Avid has introduced Pro Tools | HD Native, enabling a growing market of music and post-production professionals to tackle demanding audio projects usi
Avid Shares VR Innovations With Pro Tools
Avid has announced details of a new version of Pro Tools that will allow users to tackle virtual reality projects with Facebook 360 Spatial Workstatio
Avid Announces New Features For Avid Pro Tools Upgrade
Avid has announced that a new Pro Tools | Software and Pro Tools | HD Software annual upgrade and support plan will include 12 months of upcoming feat
Avid's Pro Tools|HDX/Pro Tools 10 Debut
HHB and Scrub, its Soho-based subsidiary specialising in serving the post production industry, have held the UK debut of Avid's Pro Tools|HDX and Pro
UK Show Debut For Pro Tools Dock
The Avid Pro Tools Dock is to make its UK show debut at BVE 2016 next month, it has been announced. The product is a new EUCON control surface that wo
Ikegami To Unveil Range Of Production Cameras At Broadcast Asia 2024
Ikegami is to introduce recent additions to its wide range of broadcast production cameras, monitors and related equipment on stand 6D3-1 (Hall 6) at
Magewell To Highlight AV-Over-IP, Streaming And Content Production Advances
Less than two months after its highly successful exhibit at the 2024 NAB Show, Magewell is heading back to Las Vegas to showcase its innovations to AV
Avid Announces Pro Tools 12
Avid has announced Pro Tools 12, featuring new flexible licensing options, as well as new innovations in Avid Cloud Collaboration and new services in
Digidesign announces Pro Tools TDM 6.9.2 Software for Pro Tools
Digidesign has announced the availability of Pro Tools TDM 6.9.2 software, a free update that delivers support for Mac OS X 10.4 (Tiger) on Pro Tools|
Avid Unveils New Pro Tools|HDX Software
One of the world's fastest, best sounding, and most powerful digital audio platforms have announced the all-new Pro Tools|HDX digital audio workstatio
Sonnet Ships Avid Pro Tools|HDX-Compatible Echo Express Pro Thunderbolt Expansion Chassis
Sonnet Now Shipping Avid Pro Tools|HDX-Compatible Echo Express Pro Thunderbolt Expansion Chassis Sonnet Technologies has announced that the Echo Expre
HHB And Avid Host UK Debut Of Pro Tools
Two companies who specialise in serving the post production industry have joined forces to debut Avid's Pro Tools equipment which they peg as a "a gig
Digidesign ships MassivePack 4 and MassivePack Pro 4 bundles for Pro Tools|HD systems
Digidesign has introduced MassivePack 4 and MassivePack 4 Pro plug-in bundles for Digidesign Pro Tools|HD systems. From now until September 20 2005, c