Broadcast News

Bookmark and Share
20/09/2021

Dream Chip Collaborates With Gravity Media

News Image
Dream Chip is the leading producers of the smallest broadcast cameras on the market.

Gravity Media's integrated the AtomOne mini Air into their 'NetCam' to create a revolutionary way to serve the Sports industry. Gravity Media is a leading global provider of complex live broadcast facilities and production services. The result is a revolutionary new way of capturing in-the-moment sports action. The new integrated camera has subsequently been deployed at a number of global Tennis events - mounted directly to the net - with great success.

The technology collaboration represents Gravity Media's desire to provide clients with increasingly creative and innovative means of broadcasting the excitement and action of live sports, and to deliver tools which allow producers to capture action from more involved positions, giving a clearer and crisper picture of the action and allowing for the development of a more compelling, dynamic and emotive narrative.

In order to facilitate this, the solutions developed need to not only integrate the highest specifications of lens and sensor technology, but also need to be unobtrusive and lightweight enough to endure extreme usage conditions without interfering with play. The NetCam with Atom One Mini Air integration is able to achieve this due to the fact that the Mini Air lens is little bigger than a one euro coin and weighs just 25 grams, but is capable of delivering 10-Bit Color Depth and 1080/60p/i output to a 1/2.5” sensor, with rolling shutter, S-Mount lens and HDR compliancy. The special housing for the camera built by Gravity Media and the use of leightweight but highly robust materials and exceptional craftsmanship ensure that the camera is able to endure the shocks of impact on the net without signal loss, where balls can hit at speeds of up to 117 mph.

By being mounted on the net, viewers are able to appreciate with greater detail than ever the tiny margins of precision for each shot, and with the wide angle lens are immersed in the action even more than if they had front-row seats. Moreover, application is not merely limited to the net, and cameras can be placed in other unusual positions – such as near ball boys, court lines and umpires – to give alternative, PoV perspectives on the action. The cameras integrate seamlessly with a wider production setup, allowing for a range of angles to be covered and managed through a single network backbone and controller.

Speaking of the integration, Tony Valentino - Head of RF & Special Cams for Gravity Media - said: "We were confident from Dream Chip’s reputation that they could help us to deliver real innovation for our clients, but having tested the Atom One Mini Air in the field, even our initial expectations were surpassed. We were overwhelmed not only at the quality and reliability of the image produced – especially in such challenging, rugged conditions – but also at how the clarity and unique positioning of the camera enhanced the overall production our clients were able to deliver. Indeed, they were eager to keep the camera on-site for longer than their initial one-day trial."

Speaking for Dream Chip, Director of Sales Stephane Ducobu said: "We love to be able to work with innovators such as Gravity Media, who share our belief that cameras are creative tools first and foremost, and that technological development should always serve to enhance and expand the creative options available to broadcasters. Net-mounting presents a range of complex challenges from a technological standpoint, but Dream Chip’s focus on component quality, robustness and miniaturisation make Atom One cameras ideal for this kind of application."

www.atom-one.de
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

31/05/2017
Big Pic Media To Exhibit At Media Production Show
Big Pic Media has announced it is to exhibit a wide range of tools for ingest, QC, transcode, encode and delivery on stand 510 at the Media Production
28/09/2017
Aspen Media at SoundPro 2017
Broadcast and Live audio distributor Aspen Media is showing for the first time in the UK the latest products from DirectOut and JLCooper at SoundPro i
21/09/2017
Panasonic Collaborates With Berlin Phil Media
Panasonic has collaborated with Berlin Phil Media to construct new UHD-HDR production facility in the Berliner Philharmonie. As part of the collaborat
27/10/2017
Agile Remote Cameras Launches New PTZ Cameras & Controller
Agile Remote Cameras has announced the launch of two new PTZ cameras, each with a unique modular design, plus a desktop camera controller. The ARC360
14/08/2017
Media Links to Present Case Study At IBC 2017
Media Links, a Technology and Engineering Emmy Award winner and the market leader in media over IP transport solutions has announced that John Dale II
11/08/2017
Pixit Media Adds To Team
Pixit Media has announced the addition of Jamie Bean to its team. With more than 20 years' experience in the Media and Entertainment industry, Bean jo
07/08/2017
Liquid Media Hub Invests In PMC Speakers
Liquid Media Hub has installed a combination of speakers in all three of its audio production suites. The installation includes a combination of PMC t
07/08/2017
Media Links To Sponsor SVG Europe Sports Production Summit
Media Links has confirmed that it is one of this year's sponsors of the Sports Video Group Europe (SVG) Sports Production Summit. The event takes plac
02/08/2017
Hambro Perks Appoints New CEO Of UK Media Division
London-based company builder, Hambro Perks, has appointed Kate Burns as Chief Executive Officer (CEO) of the company's new UK media division. In her n
21/07/2017
Consumer Demand Requires A Revolution In The Media Supply Chain
The Digital Production Partnership (DPP) today published the findings from its latest event, Home Truths: Building the New Supply Chain. Part of the D
21/07/2017
Quantum Leap In Media Storage
Imagine your media storage would provide you with all the tools you need on a daily basis to manage and maintain the system, such as a proper user and
28/04/2017
New Era For VICE Media With Tata Communications
Tata Communications has announced it has been chosen by VICE Media to build a high-performance, completely cloud-based platform for global media asset
26/04/2017
Qvest Media Announces New Deal With tpc switzerland ag
Qvest Media has announced a major new contract with tpc switzerland ag, for the media technology infrastructure of the new sports, news and technology
25/04/2017
Verizon Digital Media Services Announces Partnership With Levels Beyond
Verizon Digital Media Services have announced a strategic partnership with Levels Beyond, which will see them go to market with a combined solution th
10/04/2017
Really Creative Media Delivers For The Wedding Singer
Really Creative Media has helped to deliver a visual experience for the first UK tour of The Wedding Singer. The show, which takes in 33 cities on its