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26/02/2020

Atlona Appoints EET Europarts Commercial Distribution Partner In Finland

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Atlona has designated EET Europarts as its new commercial AV distribution partner throughout Finland.

The appointment expands EET Europarts' Atlona distribution role to a broader Northern European territory that encompasses Norway and the Baltics region, including Latvia, Estonia, and Lithuania.

EET Europarts Finland represents a broad portfolio of leading brands in commercial AV, digital signage, home entertainment electronics, video surveillance, and IT computers and printing supplies. EET Europarts' focus on localisation, which includes 26 sales offices in Europe, strongly positions the company for success in an increasingly competitive AV landscape.

EET Europarts Finland adds value through the immersive technical sales expertise and product training it offers to its resellers, which provide on-site sales and integration services for commercial, educational, and residential customers. Kallasmaa credits their annual sales increases and rapid expansion in large part due to growing regional demand for AV over IP technology.

EET Europarts Finland will represent Atlona's full product portfolio, including the OmniStream AV over IP family, which offers a full range of video, audio and USB solutions to manage signal routing and distribution within the network infrastructure. Kallasmaa emphasised that Atlona leads the industry in USB over IP innovation through the OmniStream, which is increasingly becoming a critical element of the broader AV over IP ecosystem. He also sees opportunity to develop complete AV solutions that integrate Atlona AV over IP (OmniStream), control (Velocity) and presentation and collaboration products (Omega) with other leading brands in EET's portfolio.

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