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25/07/2018 Streams Live With Playbox Technology

News Image has deployed PlayBox Technology's Neo server to stream its new free-access music video channel live in HD to worldwide audiences.

The Neo server forms the playout core of the new channel, designed for viewing on smart phones, tablets, desktop computers and smart TVs.

Founder and award-winning composer Rajan Kochhar said: " fills a massive gap in the music market by connecting musicians to a global audience quickly, easily and without expense. We selected PlayBox Technology as our primary engineering partner following a very impressive demonstration of the Neo system. It proved a good choice. We have also been greatly impressed by the high level of support given to us by the PlayBox Technology team throughout the buildup.

"AirBox Neo and its integral modules are really easy to use, giving us the freedom to work in exactly the way we want and from any location we choose, preparing content in advance and scheduling it for automated transmission as a serial stream. The result looks and feels like a full-scale satellite or terrestrial television channel but with the crucial advantage that it can be viewed practically anywhere.

"We keep the AirBox Neo server populated from our London headquarters, uploading new content as MP4 files to our playout host, United Hilversum, in Holland. From there it is uploaded to the internet with CDN acceleration for viewers in India, Canada, the UK and around the world. It is an operational model that works very well right across the broadcast business. The total system is very cost efficient and empowers to build up a strong brand identity of its own without the inherent limitations of the generic video-sharing portals.

"Transmitting entirely online gives us the huge advantage that we have access to audience demographics on a regional basis. This feedback is useful for our programme planning and also enables us to monitor the required level of CDN support."

PlayBox Technology UK COO Phillip Neighbour added: " is breaking new ground in terms of creative innovation, including a vibrant mix of traditional studio and informal handheld production styles which are as attention-grabbing as the music itself. Rajan Kochhar and his colleagues are spearheading a new elite of entrepreneurs elevating broadcasting to a level which will allow television channels to cater in depth for each specific area of human interest.

"The system we recommended for comprises an AirBox Neo server, CaptureBox Neo for ingest scheduling, TitleBox Neo graphics management, ListBox Neo playout scheduler and SafeBox pre-transmission replicator. All of these are now fully operational. My thanks to Harm van Houten and his colleagues at United Hilversum for their assistance in getting this great enterprise online with their usual panache."
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