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On-Hertz To Make Company Debut At IBC With New Solution

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New company On-Hertz is to make its debut at IBC with its latest solution targeting live radio stations.

On-Hertz was founded by Renaud Schoonbroodt and Benjamin Lardinoit. Mr Schoonbroodt has 15 years experience in the radio industry – from product development to large project integration – while Mr Lardinoit brings a highly successful track record of international sales to the world's largest events and broadcasters.

"We could clearly see that radio stations are facing a number of challenges,” said Mr Schoonbroodt. "They need to differentiate themselves from music streaming services. They need to counter the threat of revenue shift away from radio at a time when subsidies for public radio are being reduced. And: they need to create stronger brand engagement."

"How should they respond?," he continued. "They need to leverage the immediacy of radio as a live medium; to get closer to their audience; and to generate greater interactivity. The good news is that the technologies exist to enable those things to happen – and that they're very affordable."

"We believe that the radio industry – presenters and DJs, for example - needs new tools, a radio solution that is more mobile, more autonomous, more flexible," said Mr Lardinoit. "The solutions available today are often based on expensive, proprietary platforms, and are often bulky – making transportation a challenge, and limiting the locations from which a broadcast can be made. A software-based solution that leverages the power of the cloud, together with inexpensive hardware such as a tablet or laptop will, we believe, be hugely appealing in terms of lower cost and greater flexibility." 

"While both Benjamin and I have attended many IBCs in the past, we're very much looking forward to our first time at the show with this new company, and to showing the radio industry a solution that is radically different and that can revolutionise what's possible," concluded Mr Schoonbroodt.
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