Broadcast News

Bookmark and Share
07/03/2017

Digifish Deliver Music Promo Video

News Image
They say you should never mix business with pleasure... but Digifish like to do things a bit differently.

The company's latest project has been to produce an engaging promotional video for the York band Shed Seven; and if you haven't already put two and two together, Paul Banks is not only Shed Seven's songwriter and lead guitarist, but he is also the co-founder and Creative Director of Digifish.

Shed Seven's use of social media has got their fanbase booming with excitement over their recent huge announcement; the band have announced that they are releasing their first album in sixteen years to coincide with their biggest UK tour ever. #shedcember.

The band have been overwhelmed by the response that they have received so far on social media from sharing their news. There is certainly something to say for the amount of hype you can create from social media and film. However an element of marketing that the band did not have access to back in the 90s was social media and they now love being able to regularly share content with fans.

Digifish produced a series of short films for Shed Seven, including three teaser animations for their big announcement and one main two-minute video to promote the 2017 tour and forthcoming album. This official promo video has already been viewed over 1 million times in just 24 hours. Digifish have produced work in the music industry for quite some time now, and worked on many promo films for bands such as The Script, Example, The Black Keys and The Stone Roses.

Paul Banks said: "It was immensely exciting for the talented team at Digifish to be a part of this project. It was amazing to watch our lead animator Matt take archive footage, old record sleeves, band passes, tickets and more, and use puppeteering and parallax effects to bring them to life on screen. I really enjoyed watching Matt put his own spin on it. It's refreshing for your own band to be promoted in such an engaging way."

The band's promo video can be viewed below.


SHED SEVEN - TOUR ADVERT 2017 from Digifish.TV on Vimeo.



www.digifish.tv

(JP/LM)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

14/03/2024
LOGIC Media Solutions Assists RTL Deutschland
LOGIC media solutions is assisting RTL Deutschland in transitioning its broadcasting operations to a modern IP-based infrastructure. This shift to IP-
17/04/2023
Globecast Launches First Video Public Cloud Video Headend
Globecast has developed and launched the first video public cloud video headend, powered by AWS, for a major European Telco. Globecast joined the AWS
15/03/2023
Caton Technology Partners With Osprey Video
Caton Technology has teamed up with Osprey Video to provide an integrated encoder and decoder which connects direct to IP circuits using Caton Transpo
15/02/2024
LiveU Delivers The Power Of IP-Video
This year promises to be a monumental one for live news and sports with major events including the US Presidential Election and the Summer Games in Pa
15/02/2024
Fuse Technical Group Selects Matrox Video
Matrox® Video today announced that multimedia system designer and integrator Fuse Technical Group chose Matrox Video's technology to drive SMPTE ST 21
01/09/2023
Blustream To Display Full Range Of Video Distribution Solutions
Blustream is to present its full range of video distribution solutions in booth 3612 at CEDIA Expo 2023 in Denver. Integrators will see the new Dante-
01/09/2023
Ross Video - 'From Idea To Audience, Let's Make It Real'
Ross Video has announced its theme for this year's IBC show, 'From idea to audience, let's make it real', highlighting the creative possibilities unlo
31/08/2023
Matrox Video And STAGETEC Announce Joint Demonstration At IBC 2023
Matrox® Video and signal management solution provider STAGETEC have announced a joint demonstration at IBC2023 to launch STAGETEC's Stagenet 1.0 IP si
18/07/2023
Ateme's Video Headed Feeds Latest Satellite
Ateme has announced that its video headed is feeding the latest satellite launched by Nilesat, one of the leading satellite service providers deliveri
18/07/2023
LiveU And Sky Deutschland Create Multi-Cam, 5G And Cloud Video Production POC
Sky Deutschland and LiveU once again highlighted the efficiency and ease of use of 5G with IP-bonding pointing towards an exciting future. LiveU and S
17/07/2023
Broadpeak To Demonstrate Video Streaming Solutions At IBC 2023
Broadpeak® will highlight how it is leading the charge for ultimate video streaming experiences at IBC2023. With Broadpeak's software deployed on-prem
14/06/2023
Ross Video To Unveil Quorum At InfoComm 2023
Bring your meetings into focus with Quorum, the new meeting control system from Ross Video. The highly anticipated unveiling of Quorum will take place
21/04/2023
FOR-A To Showcase NDI®-Compatible Live Video Production Ecosystem
FOR-A is showcasing a fully NDI®-compatible live video production ecosystem at CABSAT 2023 (stand S1-M10, Dubai World Trade Centre, 16 – 18 May). The
20/04/2023
DTEN's D7x Video & Collaboration Solution Now Certified For Microsoft Teams
DTEN has announced that its DTEN D7X video conferencing & collaboration solution is now certified for Microsoft Teams. DTEN, in collaboration with Mic
19/04/2023
Zero Density Displays Virtual Video Bundle At NAB 2023
Zero Density has announced ZD | Virtual Studio, a new software bundle that lowers the barrier of entry into virtual production. ZD | Virtual Studio is