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SAM To Present IP, 4K Capabilities At IBC2016

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Snell Advanced Media (SAM) has announced that it will showcase its capabilities in IP, 4K, HDR and software applications at IBC2016, Stand 9.A01.

The company will demonstrate its work in IP, with its IP-Edge production routing technology. This removes the complexity from hybrid and pure IP rollouts and follows the interoperability goals of AIMS. High capacity 25 GbE and 40 GbE IP Edge interfaces are available on various SAM products including routers, switchers and MultiViewers, as well as dedicated IP-only processing and control products.

At IBC2016, SAM will also highlight its move into the software world, with ICE SDC. This provides high levels of playout functionality from a pure software solution running on commodity IT hardware (in a facility or a data centre), as part of a cloud strategy.

A new LiveTouch 4K highlights and replay system, with a live demo running over IP, will be launched at the show. LiveTouch allows scalability and workflows in standalone systems – or integrated into a wider production environment. With LiveTouch, collaboration is instant by all users on the system with no media movement. SAM will also display its 4K Kula 1ME/2ME production switcher along with its 4K Kahuna range of switchers, all of which feature 4K UHD M/Es that are as easy to use as HD production formats.

SAM's Enterprise sQ has also been updated and includes support for all OTT formats, in addition to a range of non-broadcast formats. It supports “ingest to publish” for all formats natively allowing customers to be the first to publish content across all platforms.

The new MV-800 series of Intelligent MultiViewers – including the MV-800 MultiViewer – which is integrated into the Sirius 800 router series. The series also includes the standalone MV-820, the software based IP stream MV-805, and the integrated MV-850 and MV-830.

SAM will launch its new mid-range Vega processing router line-up at the show; it features four processing router models from 68 ports to 432 ports. These routers provide hybrid audio routing, clean and quiet switching, audio processing and MultiViewer capabilities. SAM will also demonstrate its new IP input/output capability in its Sirius 800 router series together with expansion capabilities up to 2304x2304. These expansion capabilities have already been deployed in SAM's hybrid IP/SDI architectures enabling a risk free migration path from SDI to IP infrastructure.

Tim Thorsteinson, CEO, SAM, said: "IBC 2016 represents a milestone for us because it's been one year since Snell officially fused with Quantel to form SAM. Since these two dynamic companies united, we're now more than ever using our collective experience to be a trusted partner for our customers, pioneering the way content is created and delivered. Our proven IP solutions and comprehensive software systems are winning business around the globe, and our newly launched 4K sports replay system promises exciting opportunities.

"We're investing over 20 percent of revenue in R&D and as a result we have a world-class portfolio that delivers the finest offerings on the market today, both in terms of price and performance. This is evidenced by our success with our live production switchers, which rank #1 in EMEA with recent customer wins at Telegenic, NEP and Timeline TV and with our brand new news and sports workflow solution which already has orders in excess of five million pounds. The other area we are investing heavily in is Support to build on our unrivalled customer support capability worldwide."


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