Successful NAB For PlayBox Technology

PlayBox Technology Limited has reported a very successful NAB Show, as the company's PlayBox Neo and CloudAir solutions made their debut in the American market.

"With two major product launches at this year's Las Vegas NAB, we had every reason to anticipate strong visitor traffic," said PlayBox Technology Limited Marketing Manager Peter Petrov. "The actual number of visitors to our exhibit far exceeded expectations on all four days of the show. Fortunately we had expanded the area allocated for demonstrations of PlayBox Neo and CloudAir. Even so, existing and potential customers were actually queueing for demos. Our position at the front of the North Hall must have helped but the main crowd-pullers were the products themselves."

"The two big themes at NAB this year were increasing recognition of IP in broadcast workflows and the need to prepare for UHD playout," added PlayBox Technology Limited President Don Ash. "We pioneered the concept of IP-based playout over a decade ago, allowing television channel managers to control remote AirBox servers from any location via a secure network connection. We have now announced support for the NewTek NDI (Network Device Interface) open protocol for IP production workflow."

"We have also introduced full support for UHD, HD and SD in a single AirBox Neo server," commented PlayBox USA Sales Manager Van Duke. "AirBox Neo is the ideal playout platform both for new startup UHD channels and for existing SD or HD channels keen to expand into UHD. Easy to install and operate, versatile and highly reliable, AirBox Neo retains all the plus-points that have made AirBox the world's best selling broadcast playout system."

Pavlin Rahnev, CEO, PlayBox Technology Limited, said: "The CloudAir universal playout and streaming platform made its first NAB showing following its official launch at IBC 2015. CloudAir rewrites the broadcast playout rulebook in terms of speed, scalability and flexible funding. It allows service-providers to introduce secure cloud-based playout facilities to broadcasters on any required scale. CloudAir can be hosted on existing IT servers or supplied to the host company as a complete hardware system. The host company subscribes to as many licences as it needs at the start of the enterprise, adding more licences to accommodate expanding levels of business.

"Television channels of any kind can be deployed via CloudAir, ranging from permanent services operating round the clock every day of the year to transient 'red-button' channels created in parallel with a specific series or event. It also allows a disaster recovery system to be established at very short notice, whether for the single channel or an entire network. This can be controlled securely from practically any location with IP connectivity. One of the world's largest telco service providers confirmed during NAB that it will be using CloudAir to bring news, sports and entertainment content from a major Asian broadcaster to viewers in Canada."

Image: Part of the AirBox Neo control interface.

www.playboxtechnology.com

(JP)