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Broadcast News
28/04/2015
Brand & Deliver Wins Two Prestigious Awards
Brand & Deliver has scooped the Partner Marketing Award at the sixth annual CIM Marketing Excellence Awards.
The award is in recognition for an outstanding film partnership campaign for Sony Pictures. It also won the 'Agency of the Year' award following an outstanding twelve months for the Shoreditch-based agency.
The team brought The Amazing Spider-Man 2, one of the jewels in the Sony release crown, together with Evian (Danone Waters) in a game changing partnership delivered globally. Baby Spiderman made a guest appearance within Evian’s existing Baby & Me campaign, whereby the character is met by a ‘baby’ version of himself in reflection. The UK campaign contributed to an on-pack promotion (18m+ packs) and in retail (20,000+ sites) which ran across twenty markets, while a 60” advert went viral on the brand’s YouTube channel with 21.1m views to date.
Brand & Deliver are retained by a number of major studios and entertainment rights holders including Sony Pictures, Universal International and Warner Bros Home Video, to negotiate film partnership campaigns.
www.brandanddeliver.co.uk
(CD/MH)
The award is in recognition for an outstanding film partnership campaign for Sony Pictures. It also won the 'Agency of the Year' award following an outstanding twelve months for the Shoreditch-based agency.
The team brought The Amazing Spider-Man 2, one of the jewels in the Sony release crown, together with Evian (Danone Waters) in a game changing partnership delivered globally. Baby Spiderman made a guest appearance within Evian’s existing Baby & Me campaign, whereby the character is met by a ‘baby’ version of himself in reflection. The UK campaign contributed to an on-pack promotion (18m+ packs) and in retail (20,000+ sites) which ran across twenty markets, while a 60” advert went viral on the brand’s YouTube channel with 21.1m views to date.
Brand & Deliver are retained by a number of major studios and entertainment rights holders including Sony Pictures, Universal International and Warner Bros Home Video, to negotiate film partnership campaigns.
www.brandanddeliver.co.uk
(CD/MH)
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